OTA Insight, the cloud-based data intelligence platform for the hospitality industry, has announced the launch of an industry-first enhancement to its Rate Insight tool, the company’s market-leading rate intelligence solution for global hotel chains, local brands, management companies and ownership groups. The company’s new Comparison Module Functionality is a rate-type comparison feature that will remove the need for timely report generation and analysis and allow hoteliers to easily understand and evaluate competitors’ discounting strategies at the click of a button.
As a market-first feature, this latest development will enable hoteliers to analyse different rate variations, including length-of-stay, public vs. member rates, mobile vs. desktop rates, meal plans, best flex vs. lowest rates, number of guests and much more, and extract detailed competitor discounting plans via a simple side-by-side comparison dashboard.
The Compare Module Functionality will be the latest in a string of recent developments from OTA Insight, including Secondary Compset, Members’ Only Rate Tracking, Mobile Rates Tracking and Multi-Property Rate Management, which have been added to Rate Insight in recent months.
“As hoteliers continue to strive to maintain an edge in an increasingly competitive landscape, it’s important for OTA Insight to continue to innovate and deliver advancements that support hoteliers,” said OTA Insight’s Co-founder and Chief Commercial Officer, Gino Engels. “With our latest development, hoteliers can gain quicker, more meaningful insight into their competitors’ discounting strategies across different rate and room types, helping them refine their pricing and stay ahead of the game.”