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W London – Leicester Square unveils tech-based transformation

W London – Leicester Square unveils tech-based transformation

HospitalityTop StoriesUnited Kingdom

W London – Leicester Square has announced its IT transformation to provide the ultimate guest experience.

The hotel has unveiled a multi-million-pound transformation of all of its 192 guest rooms and suites. As part of the W brand’s mission to fuel its guests’ lust for life, the hotel’s renovation shatters the traditional concept of luxury, through its provocative new look paired with innovative in-room technology to give guests full control of their stay.

“W Hotels has consistently been at the forefront of innovation – reinventing and rewriting the rules of hospitality wherever the W sign lands,” said Jenni Benzaquen, Vice President of Luxury Brands – Europe, Marriott International. “The transformation of W London – Leicester Square merges the latest technologies in hospitality and the music industry with boundary-breaking design, offering our guests the ultimate experience in-room, in our newly renovated public spaces, as well as connecting them with what’s new/next in this dynamic city.”

The hotel is the first in the UK to embrace the full DigiValet technology – one of the most advanced tablet-based systems in the industry which allows each guest to be in control of their stay right from check-in. Upon entry, music and lighting greet the guest to offer a truly immersive and memorable stay. All settings are adjustable and customisable to guest preference.

A user-friendly tablet controls the in-room temperature, lighting and media, including personal streaming services at the touch of a button, while also showcasing a taste of the music being made and played across London.

The hotel is therefore utilising technological advancements to ensure guests have the most innovative and up to date experience which is tailored to their needs as a result of technology.

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