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FranceTV Publicité launches new in-video advertising solution with Mirriad

FranceTV Publicité launches new in-video advertising solution with Mirriad

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Computer vision and AI-powered platform company, Mirriad, is partnering with FranceTV Publicité which announced that it has launched three tailored offers of next generation product placement using the Mirriad in-video advertising solution.

Mirriad’s sophisticated technology seamlessly inserts brands in France Télévisions popular scripted dramas after the content is produced. Brands are inserted in the content in the form of products, signage ads and video, in context to the storylines; without interrupting the viewers.

FranceTV Publicité is launching three tailored offers of in-video advertising, all sold with guaranteed seconds of brand exposure:

  • Daily content offer – on shows such as ‘Un si grand soleil’ and ‘Plus belle la vie’
  • Prime-time offer – allowing brands to be inserted in some of the most popular series in France: Candice Renoir, Il a déjà tes yeux, Astrid et Raphaëlle, Alexandra Ehle
  • Premium content offer – on series of France 2 like Dix pour cent (season 4)

The France Télévisions group’s offer is one of the most beautiful showcases of fiction in France. Every day, it attracts an audience of 12.6 million viewers. In one year, it has gathered nearly 800 times more than 3 million viewers.

Marianne Siproudhis, CEO of FranceTV Publicité, said: “We are very excited to enable our partners to benefit from Mirriad’s innovative technology. The quality of the user experience is key to our strategy and we are convinced that Augmented Reality will revolutionise the market of product placement. This new ad format confirms this conviction; an advertisement is more effective when it is delivered at the right time, in the right place and in context.”

Stephan Beringer, Mirriad CEO, said: “Advertisers can now leverage Mirriad’s in-video advertising solution across a significant range of top-tier France Télévisions content offerings. We are excited to help drive new levels of advertising impact at unprecedented scale in the French market and thrilled to be partnering with FranceTV Publicité in this game-changing opportunity.”

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