YouGov survey finds 80% of data-driven businesses claim they have a critical advantage

YouGov survey finds 80% of data-driven businesses claim they have a critical advantage

A study of more than 3,500 senior managers and IT decision makers across the United Kingdom, France, Germany and the Netherlands, has identified a divide between companies that are using data to inform decisions throughout the pandemic and those that are not. The YouGov survey, commissioned by Tableau, questioned business leaders of small, medium and large companies about their use of data during the pandemic, lessons learned thus far and confidence in implementing long-term business changes.

For business leaders from data-driven companies, a majority (80%) believe they have had a critical advantage during the pandemic. These leaders are also more committed to the important role data plays in the future of their business, with a large majority (76%) planning to increase investment in data skills as they look towards 2021. What’s more, 79% are confident they will ensure business decisions are supported by data. 

Meanwhile, findings show that non data-driven companies are slower to grasp the importance of data as they navigate these uncertain times, with only 29% seeing it as a critical advantage and 56% saying they will reduce or stop investment in data skills. Additionally, only 36% are confident they will ensure business decisions are supported by data. 

“This year has been an accelerant of change for businesses, ushering in an all-digital world faster than anyone could have ever imagined, and data is at the heart of this digital world,” said Tony Hammond, Vice President Strategy and Growth EMEA at Tableau.

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