Global analytics and decision management provider, FICO, is providing decision optimisation software to manage the growing consumer credit card portfolio for one of the biggest Turkish retail banks, Akbank.
FICO has a global pedigree in credit limit management optimisation projects, and many of the world’s leading financial institutions use its optimisation technology. Akbank will tap into this depth of experience to create an optimisation centre of excellence. Akbank has tasked FICO to train an in-house team so they can build their own applications for other areas, such as loan amount and pricing optimisation, customer-based limit optimisation and restructuring optimisation.
FICO will configure and develop sophisticated ‘action-effect’ models for Akbank’s retail lending team using FICO Decision Optimiser to manage their initial credit limit assignment and the ongoing limits for Akbank’s consumer credit card portfolio. The action-effect models project customer responses to offers in order to determine the best offer for each customer. These will be configured into the optimisation framework, allowing the Akbank team to choose an operating point that meets their objectives and constraints.
Serhan Pak, Akbank’s Senior Vice President, Retail Lending, said: “We view optimisation as a strategic tool for Akbank, as we build on excellence in credit analytics to reach our strategic goals.”
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