Nectar360 partners with CitrusAd to launch world leading retail media platform to brands

Nectar360 partners with CitrusAd to launch world leading retail media platform to brands

Nectar360, part of the Sainsbury’s business, is working with market-leading retail media technology company, CitrusAd, to launch a retail media platform that enables brands and ad agencies to launch targeted sponsored product, banner advertising and return on investment (ROI) reporting and analytics across Sainsburys.co.uk.

Nectar360 builds loyalty and personal connections with customers for the biggest UK and global brands. It owns and operates Nectar, a UK loyalty programme, helping some of the UK’s biggest brands to build impactful relationships with their customers. Nectar360 manages Sainsbury’s and Argos shopper marketing services, utilising insights and media expertise to connect the Sainsbury’s businesses, FMCG brands, GM brands and their customers.

The Nectar360 partnership with CitrusAd technology empowers an enhanced understanding of Sainsbury’s e-commerce space. Through the Nectar360 E-commerce Media Platform, brands can create customer-led e-commerce campaigns with real-time reporting that allows for insight, learnings and in-flight campaign optimisation.

James Moir, Managing Director at Nectar360, said: “We set out to create an easy to use, self-serve performance-based retail media platform that offers our brands the best in terms of digital campaign design, delivery and measurement, while enhancing and maintaining our customers online shopping experience. The end result is a platform powered by Nectar360 data, in partnership with CitrusAd.”

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