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New store launch to redefine physical shopping experience in a contactless world

New store launch to redefine physical shopping experience in a contactless world

RetailTop StoriesUnited Kingdom

Capgemini Invent, the digital innovation, consulting and transformation brand of the Capgemini Group, in partnership with SharpEnd, a connected consumer agency and IoT specialist, and The Drum, a global media platform, have announced the launch of a new interactive retail store, CornerShop. Located on the ground floor of The Drum Labs in Shoreditch, London, CornerShop has been built to illustrate the store of the future, using the latest technologies to reimagine the shopping experience for food, drink and fashion.

Inspired by the traditional British ‘corner shop’, the modern version has been designed to show retailers and brands how new innovations can evolve the customer experience, improve in-store operations and enable consumers to rediscover the joy of in-person retail through new and exciting ways to shop. Combining real-life products, the latest technologies and personalised experiences, everything on display in the CornerShop has been curated based on insights gathered from real-life store transactions and the challenges retailers and consumers face today.

Steve Hewett, Global VP, Retail Customer Experience, Capgemini Invent said: “While the long-term impact of the pandemic on retail stores is yet to fully reveal itself, the events of this year have radically escalated retailers’ need to build out their digital capabilities. The industry is on the cusp of a new era, driven by advances in technology that are totally reshaping consumer expectations.”

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