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South Africa’s Skynamo acquires UK-based mSeller

South Africa’s Skynamo acquires UK-based mSeller

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Skynamo, a provider of field sales management technology, has acquired UK mobile field sales technology provider, mSeller in a deal the company said is aimed at growing its market share in the UK.

The acquisition of mSeller comes a year after Skynamo secured US$30 million in funding from US-based software investment firm, Five Elms Capital, to accelerate the adoption of its field sales management platform worldwide.

Field sales have seen significant disruption and development over the last year, driven by the global pandemic and the resulting need to adapt to new sales and ordering processes and deliver new features.

“The acquisition of mSeller gives us a stronger foothold in the UK thanks to their very loyal customer base and a team with more than two decades of local field sales technology experience,” said Sam Clarke, CEO, Skynamo. “By merging the best features of mSeller into Skynamo, we’ll be able to offer the global market a truly holistic order management and digital catalogue experience for field sales reps and their customers.”

Stephen Langham, Founder, mSeller, said: “Running a sales team is expensive, so ensuring that they have the right tools to improve sales and profitability while delivering superb customer experiences in any situation is key. Digital tools like mSeller and Skynamo are offering this functionality and redefining the way businesses with field sales teams operate.”

mSeller’s field sales app is used by sales teams in the UK operating in the toys, giftware, confectionary, stationery and furniture sectors. The app enables field sales teams to access accurate digital product catalogues, pricing, customer information, invoicing and order history in one seamless application.

Skynamo is on a mission to help manufacturers, wholesalers and distributors grow by digitising their field sales, ordering and customer management processes. The company helps them reduce costs while improving their sales revenue through improved efficiency and an accurate view of sales and customer engagement information.

“We’ve found that small businesses in particular, in the UK and South Africa, are late adopters of innovative sales and order management technology like ours, so there’s a big opportunity for us to grow by helping them move from paper-based sales processes to digital through an easy-to-use application,” said Clarke.

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