Desigual has announced it is deploying MishiPay in stores in Barcelona and Madrid.
The technology enables shoppers to scan the barcode of products and pay via their mobile phone, eliminating the need to visit a checkout.
Mustafa Khanwala, Founder and CEO, MishiPay, said: “We are excited to see the impact our technology can have in transforming the in-store experience for Desigual’s shoppers while simultaneously enabling increased operational efficiency.”
Consumers are increasingly digital and, according to 2020 data, more than half of online sales on desigual.com are made via mobile or tablet and 75% of traffic comes from a mobile device.
Javier Fernández, Head of Technological Innovation, Desigual, said: “We want to respond to the needs of all types of consumers, regardless of the channel in which they shop, which is why we are committed to looking to the future and offering our customers an innovative omnichannel shopping experience, 100% Desigual.”
This new solution is being tested in five stores in Madrid and Barcelona. Customers can download the application or access the web app once they are in the shop and move freely by scanning the barcodes of the garments they select.
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