The state of European checkouts in 2020
This report highlights the most common checkout errors found after analysing the top 450 e-commerce websites across Europe. You’ll learn why these checkout issues matter, how to prevent them from happening in your checkout flow, and how Stripe can help. We’ll also share additional opportunities for checkout optimisation throughout the guide, like supporting digital wallets and local payment methods in markets where they are widely used.
Key findings:
- 58% of European checkouts had at least 3 basic errors
- Enabling local payment methods can increase payment volume by 79%
- Carts are abandoned on mobile at more than twice the rate of desktop
