Three UK and Superdrug have announced a partnership for a new mobile service (MVNO) targeted at the retailer\u2019s highly engaged customer base. <\/p>\n
Superdrug Mobile will use the strength and reliability of Three\u2019s network which was named ‘Best for Data’ at the Mobile Choice Awards 2017 to offer great value deals exclusively for the 12 million members of Superdrug\u2019s Health and Beautycard loyalty scheme.<\/p>\n
When customers sign up to the service there is no contract, unlimited calls and texts, 4GB of data every month and any unused data is simply rolled over for an extra month. <\/p>\n
The contract-free service costs just \u00a310 per month and is available in the retailer\u2019s 807 UK stores and online. The scheme\u2019s members will also receive double loyalty points on all Superdrug purchases if they are also a Superdrug Mobile customer. <\/p>\n
Customers are able to top up their allowance by paying \u00a32 for an additional 1GB, \u00a33 for an additional 2GB and \u00a35 for an additional 4GB.<\/p>\n
The deal forms part of Three\u2019s multi-brand strategy to incrementally target segment opportunities that are not specifically the focus of the Three brand. Superdrug Mobile will join the growing list of service providers successfully using the Three network including SMARTY, iD Mobile (the UK\u2019s fastest growing MVNO) and B2B communications provider, Gamma.<\/p>\n
\u201cWe are very excited about Superdrug Mobile which is a great example of an already strong brand further strengthening its customer engagement model through a mobile offering. We worked closely together on the complex task of integrating its loyalty scheme into a mobile offering to deliver a great product,\u201d said Three’s Director of Wholesale, Lynda Burton. <\/p>\n
\u201cWe understand that brand owners are not always telecoms experts, so we make things simple so that our partners can focus on managing their customers while we take care of everything else.\u201d <\/p>\n","protected":false},"excerpt":{"rendered":"
Three UK and Superdrug have announced a partnership for a new mobile service (MVNO) targeted at the retailer\u2019s highly engaged customer base. Superdrug Mobile will use the strength and reliability of Three\u2019s network which was named ‘Best for Data’ at the Mobile Choice Awards 2017 to offer great value deals exclusively for the 12 million […]<\/p>\n","protected":false},"author":21,"featured_media":22319,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[48,14,1735,248,23],"tags":[7583,7581,7582,663,7584,7034],"class_list":["post-22318","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mobile","category-more-news","category-retail","category-telecom","category-united-kingdom","tag-mobile-choice-awards-2017","tag-superdrug","tag-superdrug-mobile","tag-telecoms","tag-three-network","tag-three-uk"],"acf":[],"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"_links":{"self":[{"href":"https:\/\/www.intelligentcio.com\/eu\/wp-json\/wp\/v2\/posts\/22318","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.intelligentcio.com\/eu\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.intelligentcio.com\/eu\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.intelligentcio.com\/eu\/wp-json\/wp\/v2\/users\/21"}],"replies":[{"embeddable":true,"href":"https:\/\/www.intelligentcio.com\/eu\/wp-json\/wp\/v2\/comments?post=22318"}],"version-history":[{"count":1,"href":"https:\/\/www.intelligentcio.com\/eu\/wp-json\/wp\/v2\/posts\/22318\/revisions"}],"predecessor-version":[{"id":22320,"href":"https:\/\/www.intelligentcio.com\/eu\/wp-json\/wp\/v2\/posts\/22318\/revisions\/22320"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.intelligentcio.com\/eu\/wp-json\/wp\/v2\/media\/22319"}],"wp:attachment":[{"href":"https:\/\/www.intelligentcio.com\/eu\/wp-json\/wp\/v2\/media?parent=22318"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.intelligentcio.com\/eu\/wp-json\/wp\/v2\/categories?post=22318"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.intelligentcio.com\/eu\/wp-json\/wp\/v2\/tags?post=22318"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}