{"id":25679,"date":"2018-12-16T15:14:02","date_gmt":"2018-12-16T15:14:02","guid":{"rendered":"http:\/\/www.intelligentcio.com\/eu\/?p=25679"},"modified":"2018-12-17T12:15:07","modified_gmt":"2018-12-17T12:15:07","slug":"asics-forges-stronger-customer-relationships-via-new-ecommerce-platform","status":"publish","type":"post","link":"https:\/\/www.intelligentcio.com\/eu\/2018\/12\/16\/asics-forges-stronger-customer-relationships-via-new-ecommerce-platform\/","title":{"rendered":"ASICS forges stronger customer relationships via new eCommerce platform"},"content":{"rendered":"<p>ASICS, a global athletic footwear and apparel company, is on a mission to deliver the highest quality running shoes. While ASICS specialises in improving runner performance, the company faced a challenge with digital performance. ASICS had chosen a new eCommerce platform but was unable to connect disparate systems \u2013 such as order management and product management \u2013 for the company\u2019s seven growing brands worldwide. ASICS was struggling to deliver a seamless and consistent customer experience and generated only a small percentage of revenue through eCommerce. The company needed a new approach to engage customers directly via digital channels.<\/p>\n<p>As part of a new digital strategy to drive eCommerce, ASICS had to unify multiple systems across all brands, geographies and channels. This required:<\/p>\n<ul>\n<li style=\"list-style-type: none\">\n<ul>\n<li>Building a universal eCommerce platform to manage the global ASICS portfolio of brands<\/li>\n<li>Developing APIs to integrate with various Order Management Systems (OMS), product management systems, payment providers, email service providers and legacy systems \u2013 to access all the backend data<\/li>\n<li>Migrating to the new eCommerce platform<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>\u201cTo build a new eCommerce site, we needed to connect all the backend systems for each one of our brands to the eCommerce storefront,\u201d explained Phil Connaughton, Director of Engineering, ASICS Digital. \u201cThat\u2019s where MuleSoft is very important to us. Rather than create point-to-point connections between all of those backend systems, we have MuleSoft sit in the middle and handle the communication back and forth.\u201d<\/p>\n<p>Utilising MuleSoft Anypoint Platform, ASICS builds APIs to allow the new eCommerce platform to<br \/>\naccess customer information, order status, real-time inventory, pricing \u2013 all the data previously held<br \/>\nin various siloes. On the first phase of the project, ASICS connected more than 10 critical product<br \/>\nmanagement systems to the eCommerce platform via MuleSoft.<\/p>\n<p>\u201cOne of the most difficult parts of development is creating connections,\u201d Connaughton explained.<br \/>\n\u201cWe can waste hours and hours on these tasks. Instead, Anypoint Platform connects all these different systems, making developers\u2019 lives easier.\u201d<\/p>\n<p>\u201cOur eCommerce storefront should be agnostic to the various backend systems,\u201d Connaughton continued. \u201cMuleSoft helps drive our eCommerce strategy by eliminating the point-to-point connections and multiple potential points of failure. Now we do not need to test all the different backend product systems as we integrate them with the eCommerce platform. Using MuleSoft means we can move a lot faster on the eCommerce storefront and focus our attention on building a great customer experience.\u201d<\/p>\n<p>Furthermore, every API-enabled connection, developed through the Anypoint Platform, is a reusable component. For example, the ASICS Email API, developed during the first project, will be reused dozens of times as the eCommerce platform is rolled out globally.<\/p>\n<p>\u201cMuleSoft has been great for our ability to reuse code,\u201d Connaughton said. \u201cWe are able to reduce development time because we can reuse components across multiple applications.\u201d<\/p>\n<p>In addition, by leveraging MuleSoft, ASICS is able to simplify complex time-consuming data transformations as data from various sources is imported into the universal eCommerce platform.<\/p>\n<p><strong>Result:<\/strong><\/p>\n<p>The first phase of the eCommerce platform \u2013 estimated to take 2.5 months \u2013 was completed in only four weeks because ASICS could reuse APIs and transform data with the Anypoint Platform.<\/p>\n<p>\u201cDuring those four weeks we were able to develop code that we can share across many other applications we are building,\u201d said Connaughton. \u201cNot only did we save time in that first project, but also in many other projects going forward. Because we use Anypoint Platform, we are moving two and half times faster than if we had built our eCommerce platform using Java.\u201d<\/p>\n<p>\u201cMuleSoft helped us bring our new eCommerce platform to market faster because of great technologies like DataWeave,\u201d Connaughton added. \u201cA big benefit from MuleSoft is how quick we can complete data transformations. Instead of having to write our data transformations in pure Java code \u2013 which is possible but tedious and difficult \u2013 we are able to use DataWeave. We built the first iteration of our application in about a week. If we tried to do that in Java, it would\u2019ve taken two or three weeks and there would have been many more bugs.\u201d<\/p>\n<p>A streamlined development process \u2013 enabled by MuleSoft \u2013 empowers ASICS to focus on innovations that enhance the customer experience and ultimately forge stronger digital relationships with customers across the globe.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>ASICS, a global athletic footwear and apparel company, is on a mission to deliver the highest quality running shoes. While ASICS specialises in improving runner performance, the company faced a challenge with digital performance. ASICS had chosen a new eCommerce platform but was unable to connect disparate systems \u2013 such as order management and product [&hellip;]<\/p>\n","protected":false},"author":21,"featured_media":25680,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[205,51,1735,93,24],"tags":[9629,9630,3396,9631,9632],"class_list":["post-25679","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies","category-case-study-newsletter","category-retail","category-top-stories","category-used","tag-asics","tag-digital-performance","tag-ecommerce","tag-mulesoft","tag-mulesoft-anypoint-platform"],"acf":[],"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"_links":{"self":[{"href":"https:\/\/www.intelligentcio.com\/eu\/wp-json\/wp\/v2\/posts\/25679","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.intelligentcio.com\/eu\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.intelligentcio.com\/eu\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.intelligentcio.com\/eu\/wp-json\/wp\/v2\/users\/21"}],"replies":[{"embeddable":true,"href":"https:\/\/www.intelligentcio.com\/eu\/wp-json\/wp\/v2\/comments?post=25679"}],"version-history":[{"count":3,"href":"https:\/\/www.intelligentcio.com\/eu\/wp-json\/wp\/v2\/posts\/25679\/revisions"}],"predecessor-version":[{"id":25688,"href":"https:\/\/www.intelligentcio.com\/eu\/wp-json\/wp\/v2\/posts\/25679\/revisions\/25688"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.intelligentcio.com\/eu\/wp-json\/wp\/v2\/media\/25680"}],"wp:attachment":[{"href":"https:\/\/www.intelligentcio.com\/eu\/wp-json\/wp\/v2\/media?parent=25679"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.intelligentcio.com\/eu\/wp-json\/wp\/v2\/categories?post=25679"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.intelligentcio.com\/eu\/wp-json\/wp\/v2\/tags?post=25679"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}