{"id":37262,"date":"2020-02-10T15:28:42","date_gmt":"2020-02-10T15:28:42","guid":{"rendered":"https:\/\/www.intelligentcio.com\/eu\/?p=37262"},"modified":"2020-02-10T15:30:14","modified_gmt":"2020-02-10T15:30:14","slug":"gocardless-banks-on-looker-to-deliver-company-wide-data-driven-efficiencies","status":"publish","type":"post","link":"https:\/\/www.intelligentcio.com\/eu\/2020\/02\/10\/gocardless-banks-on-looker-to-deliver-company-wide-data-driven-efficiencies\/","title":{"rendered":"GoCardless banks on Looker to deliver company-wide data-driven efficiencies"},"content":{"rendered":"\n

A modernised approach to data is key to Digital Transformation, particularly as the abundance of data increases exponentially. GoCardless utilised a Looker platform which has enabled it to significantly modernise its approach to data and replace its previous processes that were outdated and time-consuming. Jon Palmer, Head of Business Intelligence, GoCardless, tells us more. <\/em><\/p>\n\n\n\n

Looker, a leading\ndata platform company, has announced that recurring payments platform,\nGoCardless, has deployed Looker to drive significant productivity gains across\nits business, universally adopting data analytics to improve efficiency across\nmultiple departments including finance, product and compliance. <\/p>\n\n\n\n

Since deploying\nLooker, GoCardless has significantly modernised its approach to data, replacing\nits previous processes that were outdated and time-consuming. Prior to\ndeploying Looker, GoCardless employees had limited access to data, with its\nanalysts tasked with responding to requests for a significant number of reports\n\u2013 taking up valuable time and typically requiring them to deliver various\ndashboards following ad hoc requests. <\/p>\n\n\n\n

Today, 95% of employees\nat GoCardless have a Looker account, with three quarters (75%) of\nthem using it in a meaningful way on a monthly basis. Requests made to the\ndata team have now been reduced to nearly zero, where previously at least a\ndozen analytics tickets were created weekly.<\/p>\n\n\n\n

Automating\nprocesses <\/strong><\/p>\n\n\n\n

GoCardless\u2019\nfinancial planning and analysis (FP&A) team has saved four days per month\nby using Looker to automate the process of data analysis at the executive and\nboard level \u2013 significantly freeing up both this team and the data analysts who\nwere supporting this process on a regular basis. Additional features such as\nscheduling enable updated reports to be regularly shared with team members \u2013\nincluding, specific reports shared on a weekly basis with the CEO and relevant\nteams \u2013 without the requirement for people to manually update and send each\nweek.<\/p>\n\n\n\n

GoCardless also\nuses Looker to track the impact of product feature releases, including gaining\na better understanding of the sales funnel, detailing where revenue drivers\nexist and how its products are being used by customers.<\/p>\n\n\n\n

Enabling\nregulatory compliance<\/strong><\/p>\n\n\n\n

Looker\u2019s data\nplatform has improved regulatory compliance for GoCardless through features\nsuch as managing file permission sets that include version control, access to\ncertain documents and the viewing and edit history of such files. Looker also\nenables GoCardless to maintain its customers\u2019 data privacy, through the\norganisation and anonymisation of personal information, and management of this\ndata at scale. <\/p>\n\n\n\n

\u201cWe wanted to foster a culture in which everyone has access to data to inform decision making, as well as ramping up efficiencies. Since working with Looker, we\u2019ve been able to open up access to data across the business and we\u2019ve seen near universal adoption of the platform,\u201d said Jon Palmer, Head of Business Intelligence at GoCardless.\u00a0 <\/p>\n\n\n\n

\u201cThe Looker team\nhas been integral to onboarding and training our employees to enable a\nself-help culture across the company. This has also freed up the analysts to\nfocus on more strategic efforts as we continue to execute our ambitious growth\nplans,\u201d Palmer said.  <\/p>\n\n\n\n

John O\u2019Keeffe, VP\nof EMEA, Looker, said: \u201cWe\u2019re delighted to work with a like-minded business\nsuch as GoCardless that shares similar values and ambitions to harness\nanalytics to drive increased productivity across the business. GoCardless is\nabout to enter a critical growth period in its lifespan and we\u2019re pleased to be\nable to support the team by enabling insight-led decision making as a framework\nfor expansion.\u201d<\/p>\n\n\n\n

Jon\nPalmer, Head of Business Intelligence, GoCardless, explains more about the\nsolution implementation and its business benefits: <\/em><\/p>\n\n\n\n

Tell us\nabout GoCardless<\/strong><\/p>\n\n\n\n

Our\nmission is to take the pain out of getting paid, for businesses with recurring\nrevenue.<\/p>\n\n\n\n

We\u2019ve\ncreated the first global network for recurring payments, designed and optimised\nfor taking invoice, subscription, membership and instalment payments.<\/p>\n\n\n\n

We now\nprocess US$13 billion in transactions a year and we\u2019re\nproud to count 50,000 businesses around the world as our customers, from small businesses to\nhousehold names like TripAdvisor and the Guardian.<\/p>\n\n\n\n

What\u2019s\nyour role at the business?<\/strong><\/p>\n\n\n\n

As the\nHead of Business Intelligence (BI), my role is to enable and foster a culture\nof data-led thinking across the GoCardless business. I\u2019m responsible for\ndeveloping the BI strategy, ensuring we have the right tools and technology in\nplace in order to meet the business needs, while also driving adoption of\nanalytics across the business \u2013 taking the onus away from the data team and\nputting the power in the hands of the individuals. <\/p>\n\n\n\n

As we\ncontinue to grow, I\u2019m also working to create a \u2018self-serve\u2019 ethos \u2013 making sure\nthat each employee has access to the data that is relevant to them and their\nrole.<\/p>\n\n\n\n

How\ndoes GoCardless use data to improve decision-making?<\/strong><\/p>\n\n\n\n

We\u2019re\nusing the Looker platform to – among many other elements of commercial data –\ntrack the impact of product feature releases and gain a better understanding of\nthe sales funnel, detailing where revenue drivers exist and how our products\nare being used by customers.<\/p>\n\n\n\n

This is\nespecially important as we move into new geographies \u2013 we recently launched in\nthe US \u2013 and access to\ndata will help us quickly establish what\u2019s working and where and how we can\nimprove as we grow. <\/p>\n\n\n\n

We\u2019re\nalso using the insights generated and driven by the Looker platform to improve\nour verification processes \u2013 with these varying, we\u2019re identifying where there\nare bottlenecks, where we can make things better and faster to improve our\nmerchants\u2019 experience of our onboarding flow.<\/p>\n\n\n\n

You\nmention that some of the processes before Looker were \u2018outdated\u2019, can you tell\nus more about this and how Looker helped improve the situation?<\/strong><\/p>\n\n\n\n

Our\nfinancial planning and analysis (FP&A) team were spending around four days\nevery month manually developing reports for the board. Using Looker, we\u2019ve been able to automate\nthe process of data analysis significantly freeing up both this team and the\ndata analysts who\nwere supporting this process on a regular basis.<\/p>\n\n\n\n

We\u2019ve\nalso been able to benefit from Looker\u2019s scheduling feature \u2013 in which we can\nenable updated reports to be regularly shared with team members \u2013 including,\nspecific reports shared on a weekly basis with the CEO and relevant teams \u2013\nwithout the requirement for people to manually update and send each week.<\/p>\n\n\n\n

Another\narea we\u2019ve seen improvement and development in is business-wide security and\nprivacy \u2013 we\u2019ve made real strides in that area. Using Looker, we can now\ncontrol who across the company has access to what information and when. This\nensures people in the right roles can see the right level of sensitive\ndata. <\/p>\n\n\n\n

Is\nthere more in the pipeline in terms of your deployment of Looker, and if so,\ncould you give us a flavour of what that might look like?<\/strong><\/p>\n\n\n\n

One of\nthe benefits of rolling out the Looker platform is that the tool can drive\ninsight and action into other applications, alongside serving more traditional\ndashboard-driven use cases. We\u2019re starting to embed Looker in internal\napplications like Salesforce so that we\u2019re driving a deep understanding of\ncustomer success into all our business processes.<\/p>\n","protected":false},"excerpt":{"rendered":"

A modernised approach to data is key to Digital Transformation, particularly as the abundance of data increases exponentially. GoCardless utilised a Looker platform which has enabled it to significantly modernise its approach to data and replace its previous processes that were outdated and time-consuming. Jon Palmer, Head of Business Intelligence, GoCardless, tells us more. Looker, […]<\/p>\n","protected":false},"author":21,"featured_media":37263,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[42,205,9442,93],"tags":[76,13012,14358],"class_list":["post-37262","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-banking-finance","category-case-studies","category-digital-transformation","category-top-stories","tag-digital-transformation","tag-gocardless","tag-looker"],"acf":[],"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"_links":{"self":[{"href":"https:\/\/www.intelligentcio.com\/eu\/wp-json\/wp\/v2\/posts\/37262","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.intelligentcio.com\/eu\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.intelligentcio.com\/eu\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.intelligentcio.com\/eu\/wp-json\/wp\/v2\/users\/21"}],"replies":[{"embeddable":true,"href":"https:\/\/www.intelligentcio.com\/eu\/wp-json\/wp\/v2\/comments?post=37262"}],"version-history":[{"count":2,"href":"https:\/\/www.intelligentcio.com\/eu\/wp-json\/wp\/v2\/posts\/37262\/revisions"}],"predecessor-version":[{"id":37265,"href":"https:\/\/www.intelligentcio.com\/eu\/wp-json\/wp\/v2\/posts\/37262\/revisions\/37265"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.intelligentcio.com\/eu\/wp-json\/wp\/v2\/media\/37263"}],"wp:attachment":[{"href":"https:\/\/www.intelligentcio.com\/eu\/wp-json\/wp\/v2\/media?parent=37262"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.intelligentcio.com\/eu\/wp-json\/wp\/v2\/categories?post=37262"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.intelligentcio.com\/eu\/wp-json\/wp\/v2\/tags?post=37262"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}