{"id":37555,"date":"2020-02-27T12:50:13","date_gmt":"2020-02-27T12:50:13","guid":{"rendered":"https:\/\/www.intelligentcio.com\/eu\/?p=37555"},"modified":"2020-02-27T12:51:01","modified_gmt":"2020-02-27T12:51:01","slug":"turning-anonymity-into-loyalty-ana-ochoa-nestle","status":"publish","type":"post","link":"https:\/\/www.intelligentcio.com\/eu\/2020\/02\/27\/turning-anonymity-into-loyalty-ana-ochoa-nestle\/","title":{"rendered":"Turning Anonymity into Loyalty \u2013 Ana Ochoa, Nestl\u00e9"},"content":{"rendered":"\n<p> SAP Design Talks: Whether its bottled water, baby food, confectionary or coffee, the global brand Nestl\u00e9 is firmly fixed in our consumer consciousness. With more than two thousand brands in their portfolio, Nestl\u00e9 is committed to better understanding their end consumers online buying behavior, and tailoring the online experience \u2013 but how do they do it? Ana Ochoa Ludwig, Vice President, Global Digital Product Manager CIAM at Nestl\u00e9 shares some insights. <\/p>\n\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Turning Anonymity into Loyalty \u2013 Ana Ochoa, Nestl\u00e9\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/aT-nHMllVOI?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>SAP Design Talks: Whether its bottled water, baby food, confectionary or coffee, the global brand Nestl\u00e9 is firmly fixed in our consumer consciousness. With more than two thousand brands in their portfolio, Nestl\u00e9 is committed to better understanding their end consumers online buying behavior, and tailoring the online experience \u2013 but how do they do [&hellip;]<\/p>\n","protected":false},"author":18,"featured_media":37556,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1735,21,77],"tags":[],"class_list":["post-37555","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-retail","category-spain","category-video"],"acf":[],"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"_links":{"self":[{"href":"https:\/\/www.intelligentcio.com\/eu\/wp-json\/wp\/v2\/posts\/37555","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.intelligentcio.com\/eu\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.intelligentcio.com\/eu\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.intelligentcio.com\/eu\/wp-json\/wp\/v2\/users\/18"}],"replies":[{"embeddable":true,"href":"https:\/\/www.intelligentcio.com\/eu\/wp-json\/wp\/v2\/comments?post=37555"}],"version-history":[{"count":1,"href":"https:\/\/www.intelligentcio.com\/eu\/wp-json\/wp\/v2\/posts\/37555\/revisions"}],"predecessor-version":[{"id":37557,"href":"https:\/\/www.intelligentcio.com\/eu\/wp-json\/wp\/v2\/posts\/37555\/revisions\/37557"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.intelligentcio.com\/eu\/wp-json\/wp\/v2\/media\/37556"}],"wp:attachment":[{"href":"https:\/\/www.intelligentcio.com\/eu\/wp-json\/wp\/v2\/media?parent=37555"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.intelligentcio.com\/eu\/wp-json\/wp\/v2\/categories?post=37555"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.intelligentcio.com\/eu\/wp-json\/wp\/v2\/tags?post=37555"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}