{"id":38792,"date":"2020-05-13T14:27:37","date_gmt":"2020-05-13T13:27:37","guid":{"rendered":"https:\/\/www.intelligentcio.com\/eu\/?p=38792"},"modified":"2020-05-13T14:27:40","modified_gmt":"2020-05-13T13:27:40","slug":"uk-consumers-say-current-online-experience-from-brands-will-change-future-spending-post-lockdown","status":"publish","type":"post","link":"https:\/\/www.intelligentcio.com\/eu\/2020\/05\/13\/uk-consumers-say-current-online-experience-from-brands-will-change-future-spending-post-lockdown\/","title":{"rendered":"UK consumers say current online experience from brands will change future spending post-lockdown"},"content":{"rendered":"\n<p>UK consumer behaviour is being reshaped by the current COVID-19 crisis, with 27% of people saying they\u2019ll do more activities digitally long-term. Yet, despite the opportunity for brands to increase digital revenues, 59% of consumers are not happy with the level of personalisation and reassurance delivered online by most companies, according to a new consumer study.&nbsp;<\/p>\n\n\n\n<p>The research, commissioned by AI-powered personalisation platform<a href=\"http:\/\/click.agilitypr.delivery\/ls\/click?upn=b9wG6sbX-2FnHUwWm4t4BBKLqC8856KCZZHvwDk3-2FmY2eo4VzFipC6sxtpwZE4JVG74nVe_Am6yi0T07yvP4eUA-2Fg-2FQVNrdia6EukRK7-2BsoFn8i-2FdwfgFn9iS3LeLD6-2B1tJBEzjgMSci-2FRFX0mGF8Fj0YGUmva3TDaiFJP2sUSWN8FlN2hUp4RLKsycS-2BCiznglaqfTe1q8iWXM7r9Byi3o7AN-2Bld7tXBgiqJXG6OtErnHksGuMgpIqW-2FTtJBGtex-2BIi3VfPguvdeU-2FmC73CuWuIkr9jCULNcUHNviYpOHsh92PcjwGip38qmfYtBSKgr0bnwjprGT9sSg8D6b3G-2FOqifQBT4CLWAZhN-2B3bPl0sPTMW3Zz68gScV9x7OppIKUNd48OHc3vGs2ZZZLY-2BTI4jwIr3ybeITwxxPF01ItgnLe8ZRKFVru69TRiPBtQ3vCkoIJ-2BodR5faghP5eFBRvHloH39TzQf8hUkDmy2ZOqDiMfEXP4-3D\">&nbsp;<\/a>Kameleoon and leading experimentation agency Conversion.com, found that nearly three-quarters (73%) of the 1,000 consumers surveyed said the current digital experience would change who they bought from and their future spending. Those brands that do provide a personalised experience now will benefit long-term \u2013 50% said they\u2019d spend less (or switch completely) from brands that hadn\u2019t delivered during the crisis.<\/p>\n\n\n\n<p>Time currently spent online across a range of activities has grown by 32%, led by watching\/listening to streaming entertainment (a 51% increase) and reading the media (46% more). The crisis is changing other activities \u2013 17% said they\u2019d increased the time spent accessing medical consultations online and 31% were learning new skills through digital courses.&nbsp;<\/p>\n\n\n\n<p>However, many brands are not meeting their needs \u2013 76% of respondents said that not all companies were making the effort to customise the online experience. That\u2019s despite the fact that 73% expect online personalisation as standard and 83% want to receive personalised emails from brands.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>UK consumer behaviour is being reshaped by the current COVID-19 crisis, with 27% of people saying they\u2019ll do more activities digitally long-term. Yet, despite the opportunity for brands to increase digital revenues, 59% of consumers are not happy with the level of personalisation and reassurance delivered online by most companies, according to a new consumer [&hellip;]<\/p>\n","protected":false},"author":36,"featured_media":38795,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1489,48,1735,93,23],"tags":[14714,11569,14716,14492,14713,14715],"class_list":["post-38792","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-insights","category-mobile","category-retail","category-top-stories","category-united-kingdom","tag-ai-powered-personalisation","tag-consumer-behaviour","tag-conversion-com","tag-covid-19","tag-digital-revenues","tag-kameleoon"],"acf":[],"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"_links":{"self":[{"href":"https:\/\/www.intelligentcio.com\/eu\/wp-json\/wp\/v2\/posts\/38792","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.intelligentcio.com\/eu\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.intelligentcio.com\/eu\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.intelligentcio.com\/eu\/wp-json\/wp\/v2\/users\/36"}],"replies":[{"embeddable":true,"href":"https:\/\/www.intelligentcio.com\/eu\/wp-json\/wp\/v2\/comments?post=38792"}],"version-history":[{"count":2,"href":"https:\/\/www.intelligentcio.com\/eu\/wp-json\/wp\/v2\/posts\/38792\/revisions"}],"predecessor-version":[{"id":38797,"href":"https:\/\/www.intelligentcio.com\/eu\/wp-json\/wp\/v2\/posts\/38792\/revisions\/38797"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.intelligentcio.com\/eu\/wp-json\/wp\/v2\/media\/38795"}],"wp:attachment":[{"href":"https:\/\/www.intelligentcio.com\/eu\/wp-json\/wp\/v2\/media?parent=38792"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.intelligentcio.com\/eu\/wp-json\/wp\/v2\/categories?post=38792"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.intelligentcio.com\/eu\/wp-json\/wp\/v2\/tags?post=38792"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}