{"id":93269,"date":"2023-06-30T11:52:10","date_gmt":"2023-06-30T10:52:10","guid":{"rendered":"https:\/\/www.intelligentcio.com\/eu\/?p=93269"},"modified":"2023-07-17T10:25:51","modified_gmt":"2023-07-17T09:25:51","slug":"salesforce-to-invest-us4b-in-its-uk-business-over-five-years","status":"publish","type":"post","link":"https:\/\/www.intelligentcio.com\/eu\/2023\/06\/30\/salesforce-to-invest-us4b-in-its-uk-business-over-five-years\/","title":{"rendered":"Salesforce to invest US$4B in its UK business over five years"},"content":{"rendered":"\n

Salesforce will invest US$4 billion in its UK business over the next five years, reinforcing its position as the global CRM leader.<\/em><\/strong><\/p>\n\n\n\n

Salesforce, a global leader in CRM, has announced the company will invest US$4 billion in its UK business in the next five years. The announcement comes as Salesforce kicks off its \u2018World Tour London: AI Day\u2019, the company\u2019s largest-ever UK event with more than 14,000 customers, partners, employees and stakeholders registered to attend.<\/p>\n\n\n\n

At the event, Salesforce will also unveil its latest AI product innovations, as attendees gather to hear how companies of all sizes and industries are leveraging the power of AI, data and CRM to connect with their customers in a whole new way.<\/p>\n\n\n\n

Salesforce is experiencing rapid growth in the UK as companies invest in their Digital Transformations and leverage the incredible innovation cycle around Artificial Intelligence. The company has been investing in the UK over many years and this investment builds on a previous five-year investment of US$2.5 billion announced in 2018. This continued investment in the UK will drive innovation and support its growing customer base.<\/p>\n\n\n\n

\u201cSalesforce\u2019s major investment in its UK business over the next five years is a ringing endorsement of our economy,\u201d said UK Prime Minister, Rishi Sunak.<\/p>\n\n\n\n

\u201cIt will strengthen the company\u2019s UK presence, increasing capacity, as well as creating vital jobs, reinforcing our position as one of their largest markets outside of the US. This investment sits alongside my key priority to grow the economy and pledge to make the UK the best place in the world to start, grow and invest in tech businesses.\u201d<\/p>\n\n\n\n

\u201cThis significant investment builds on our long-standing commitment to the UK,\u201d said Marc Benioff, Chair and CEO, Salesforce. \u201cThe UK is home to some of the world\u2019s most incredible, innovative companies and we\u2019re thrilled to work together with them to drive the next wave of Digital Transformation in this new AI era.\u201d <\/p>\n\n\n\n

\u201cAs an important global tech hub entering a new, fast-moving innovation cycle led by generative AI, the UK has a golden opportunity to unlock long-lasting value for the economy and grow its status as a technology leader,\u201d said Zahra Bahrololoumi, CEO, Salesforce UKI.<\/p>\n\n\n\n

\u201cA clear pro-innovation regulatory framework that compels safe and responsible use of AI is vital and Salesforce is fully focused on bringing secure, trusted, enterprise ready generative AI to UK businesses.\u201d<\/p>\n\n\n\n

Salesforce is the number one CRM provider in the UK according to the latest IDC Software Tracker.<\/p>\n\n\n\n

Generative AI is transforming the way we work and Salesforce is at the forefront of helping customers harness the technology safely and responsibly, with trust at the centre. Earlier this year, Salesforce launched Einstein GPT, the world\u2019s first generative AI for CRM. This month, Salesforce announced AI Cloud, which brings together AI, data, analytics and automation to provide trusted, open, real-time generative AI that is enterprise ready.<\/p>\n\n\n\n

It also launched Salesforce Accelerator \u2013 AI for Impact, a philanthropic initiative to help purpose-driven organisations gain equitable access to trusted generative AI technologies. <\/p>\n\n\n\n

Continuing this momentum at \u2018London World Tour: AI Day\u2019, Salesforce will introduce its latest generative AI capabilities for Sales Cloud and Service Cloud, transforming how sellers and service teams work and interact with customers. <\/p>\n\n\n\n

Leading UK businesses including Aston Martin Lagonda, Heathrow Airport and Santander UK will be at the event to share how they use Salesforce to power their Digital Transformations and connect with their customers.<\/p>\n\n\n\n

UK retailer Marks & Spencer is using Salesforce\u2019s AI technology to personalize its billions of customer interactions. The brand is increasing the value of its service to millions of customers up and down the country through their daily interactions with the business \u2013 from website and stores to contact centres and CRM.<\/p>\n\n\n\n

Salesforce ecosystem fueling growth across the UK<\/strong><\/p>\n\n\n\n

Salesforce and its ecosystem of customers and partners in the UK is expected to create 271,700 new jobs and GDP\u00a352 billion (US$66 billion) in new business revenues by 2026, according to research by IDC. Yet the emergence of generative AI serves as a powerful reminder of the digital skills crisis facing UK businesses. <\/p>\n\n\n\n

Salesforce has committed to investing in digital skills training. Last year the company announced a grant of over GDP\u00a31.1 million to support education programs in the UK and is urging business and government to work together to establish a national online digital skills platform to show people where to access the training they need.<\/p>\n\n\n\n

The company is also providing upskilling opportunities through Trailhead, Salesforce\u2019s free online learning platform. To date, Trailhead has helped more than 5 million people build their skills and prepare for the future of work with AI. Trailblazers in the UK have earned 2.3M badges on Trailhead.<\/p>\n\n\n\n

Salesforce Ventures also continues to fuel innovation within the UK start-up community through its Generative AI Fund, part of its commitment to bolster the AI start-up ecosystem and spark the development of responsible generative AI. Other investments in the UK include Genesis Global, Onfido, Sequence and Sylvera.<\/p>\n\n\n\n

Salesforce\u2019s commitment to giving back in the UK<\/strong><\/p>\n\n\n\n

Salesforce\u2019s efforts to build a workplace that reflects UK society and champions equality for all have been recognised consistently by the UK\u2019s Great Place to Work list. The list named Salesforce the UK\u2019s number 3 Best Workplace in 2023 and number two Workplace for Women, representing its commitment to its employees, values and culture. <\/p>\n\n\n\n

An important part of Salesforce\u2019s culture is its 1-1-1 model of corporate philanthropy, which dedicates 1% of the company\u2019s equity, 1% of its employees\u2019 time and 1% of its products to giving back. Over the last two decades, Salesforce UK and its employees have spent over 440,000 hours volunteering in their communities.<\/p>\n\n\n\n

Partners include Business in the Community, Positive Youth Foundation and Movement to Work. The company is committing to volunteering an additional 100,000 employee volunteer hours in 2023. <\/p>\n\n\n\n

In addition to giving US$12.9 million in strategic grants, employees have raised US$4.8 million to benefit local nonprofits and provided technology to 4,000 nonprofits for free or at a significant discount. <\/p>\n","protected":false},"excerpt":{"rendered":"

Salesforce will invest US$4 billion in its UK business over the next five years, reinforcing its position as the global CRM leader. Salesforce, a global leader in CRM, has announced the company will invest US$4 billion in its UK business in the next five years. The announcement comes as Salesforce kicks off its \u2018World Tour London: […]<\/p>\n","protected":false},"author":62,"featured_media":93270,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[17947,27,93,23,24],"tags":[158,606,18820,805,18821,18819],"class_list":["post-93269","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-profiles","category-intelligent-technology-newsletter","category-top-stories","category-united-kingdom","category-used","tag-ai","tag-crm","tag-invest","tag-salesforce","tag-uk-business","tag-world-tour-london-ai-day"],"acf":[],"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"_links":{"self":[{"href":"https:\/\/www.intelligentcio.com\/eu\/wp-json\/wp\/v2\/posts\/93269","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.intelligentcio.com\/eu\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.intelligentcio.com\/eu\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.intelligentcio.com\/eu\/wp-json\/wp\/v2\/users\/62"}],"replies":[{"embeddable":true,"href":"https:\/\/www.intelligentcio.com\/eu\/wp-json\/wp\/v2\/comments?post=93269"}],"version-history":[{"count":8,"href":"https:\/\/www.intelligentcio.com\/eu\/wp-json\/wp\/v2\/posts\/93269\/revisions"}],"predecessor-version":[{"id":93781,"href":"https:\/\/www.intelligentcio.com\/eu\/wp-json\/wp\/v2\/posts\/93269\/revisions\/93781"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.intelligentcio.com\/eu\/wp-json\/wp\/v2\/media\/93270"}],"wp:attachment":[{"href":"https:\/\/www.intelligentcio.com\/eu\/wp-json\/wp\/v2\/media?parent=93269"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.intelligentcio.com\/eu\/wp-json\/wp\/v2\/categories?post=93269"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.intelligentcio.com\/eu\/wp-json\/wp\/v2\/tags?post=93269"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}