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Kuwait-based JustClean announces expansion plans for GCC and wider region

Kuwait-based JustClean announces expansion plans for GCC and wider region

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JustClean, a Kuwait-based tech company, has announced ambitious plans to expand its business in the rest of the GCC and beyond.

Since the company was established three years ago by Kuwaiti brothers Athbi and Nouri Al-Enezi, it has signed up more than 100 laundry businesses in the UAE since the introduction of its marketplace app in 2018.

Athbi Al-Enezi said: “We’re looking to sign up at least 10 more laundries in the UAE each month for the rest of the year and into 2020 as we expand our logistics operation in Dubai, Abu Dhabi, Al Ain, Sharjah, Ajman and Ras Al Khaimah.

“We’re going to be doubling the size of our fleet of delivery vans and drivers by the end of the year, and we’re following a similar pattern of growth in Kuwait, Bahrain and KSA, as well as expanding to markets beyond the GCC.”

The company currently operates in the UAE, Kuwait, Bahrain and the Eastern Province of KSA.

JustClean will open for business in Jeddah and Riyadh before the end of the year and entry into other international markets will follow early next year.

Nouri Al-Enezi said: “The company is three businesses in one, namely a marketplace application, a logistics operation as well as a SaaS (Software-as-a-Service) business. We’re upgrading what is basically a large and underdeveloped sector through the integration of technology into the daily lives of consumers.

“The laundry business in the GCC regionally is currently worth roughly $3 billion, with an annual growth of 9%, and it will develop substantially in the next five years. We feel the entire industry will eventually end up online.”

Just a year after its launch the company attracted investment by Faith Capital Holding, a Kuwait-based venture capital fund, whose deputy chairman and CEO, Mohammad Jaffar, was installed as CEO of the start-up.

In February 2019 Faith Capital announced it had closed an $8 million Series A round of financing in the company, enabling its growth across the GCC region, while also expanding the logistics and SaaS (Software-as-a-Service) arms of the business.

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