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Ooredoo awarded ‘Best Digital Service’ for ANA at Telecoms World Middle East Awards

Ooredoo awarded ‘Best Digital Service’ for ANA at Telecoms World Middle East Awards

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Ooredoo Kuwait’s partnership with Silicon Valley’s Matrixx has seen it named ‘Best Digital Service’ for ANA at Telecoms World Middle East Awards 2019. Yousef  Al-Shallal, Marketing Communications Director at Ooredoo Kuwait, said: “We are proud to push the digital experience boundaries for our customers, bringing the best of Silicon Valley through our partnership with Matrixx.”

Ooredoo Kuwait has won the ‘Best Digital Service’ award at the Telecoms World Middle East Awards 2019 that took place in Dubai.

Entering its fifteenth consecutive year in Dubai, Telecoms World Middle East is the go-to event for CxOs from across the TMT industry who want to learn how technology, innovation, variation and partnerships can transform and diversify the future of TMT.

The winners are selected through a judging committee based on strict conditions and criteria.

Ooredoo was able to secure the award for Best Digital Service for ANA, the first operator to provide personalised mobile plans to enrich customers’ digital lives in partnership with Matrixx Software, a Silicon Valley-based company that specialises in advanced mobile software, to digitally transform the mobile experience for mobile customers in Kuwait.

ANA specialises in helping mobile customers buy, manage, share and pay for digital services.

Ooredoo was the first operator in the Kuwait market to launch such a service, which provides an all-digital, individually customised mobile product that gives customers complete control of their mobile plans and digital worlds, and makes it easier to buy, use and pay for Ooredoo services directly from their mobile phones.

ANA is the ideal platform for the Kuwait market and helps provide consumers with smart and new communication technology in line with the plans of Digital Transformation and the vision of New Kuwait 2035.

This achievement is a testament to Ooredoo’s leadership in keeping up with the competitive telecommunications sector.

Yousef  Al-Shallal, Marketing Communications Director at Ooredoo Kuwait Yousef, said: “This award is a culmination on the unique relationship we have with our customers. We respect our customers and are committed to providing them with everything that enriches their experience.

“We continue to offer them the best in line with our core values of caring, connecting and challenging. Today, the awards are a testament to the fact that we have challenged ourselves to become the best and we dedicate this award to all our customers that have given us their trust over the year.”

“ANA enriches our customers’ digital experiences with the freedom to choose and customise the digital package that fits their needs through features like eSIM, roaming and booster packs. Customers can create their own mobile number, make appointments, track health and pay bills.

“We are proud to push the digital experience boundaries for our customers, bringing the best of Silicon Valley through our partnership with Matrixx.

“Kuwait’s first all-digital, individually customised mobile product is a true reflection of our Digital Transformation strategy that we are pursuing in Ooredoo Kuwait and living up to our vision of enriching people’s digital lives.”

Ooredoo is keen to use ANA to help empower a growing population of young, digital savvy customers with the latest technology, in line with Kuwait’s wider Digital Transformation plans related to New Kuwait 2035.

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