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CHTA signs agreement with hospitality group to enhance technology use

CHTA signs agreement with hospitality group to enhance technology use

CaribbeanHospitalityIntelligent TechnologyTop Stories

The Caribbean Hotel and Tourism Association (CHTA) has signed a three-year agreement with the Hospitality Financial and Technology Professionals (HFTP) Association to expand the delivery of resources for members of both organizations.

A Memorandum of Understanding allows members to access finance and technology-related education on topics such as upscaling workforce automation and staffing, cryptocurrency, non-fungible tokens and cybersecurity.

CHTA said that it is developing master classes with experts provided by HFTP.

CHTA President Nicola Madden-Greig said being technologically shrewd in a rapidly altering and challenging business environment is key to a robust tourism revival in the Caribbean.

“We need to be much smarter when it comes to the application of technology across the region – from Artificial Intelligence to Big Data,” she said.

“The strength of HFTP relies greatly on the reach of its global network, collectively building a broad knowledge base by sharing expertise and resources,” said Frank Wolfe, HFTP Chief Executive Officer.

“Partnering with CHTA and the Caribbean, a region well-known for its hospitality industry, is a significant step to connecting our shared efforts to support education and innovation.”

Like CHTA, HFTP leverages its experts, networks, research, certification programmes, information resources and conferences and events to benefit its members. 

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