ProducePay, an international agricultural product trading platform, has introduced Storefronts to its interface.
This new feature offers farmers a personalized portal to market their brand, display available products and initiate transactions with dependable and verified buyers, all in one place.
These Storefronts provide agricultural producers with an exclusive online destination to attract new business partners and interact with buyers worldwide in real-time.
Producers can customize their virtual store to share details about field operations, agricultural practices, commercial history and sustainability commitments.
Patrick McCullough, CEO, ProducePay, said: “Storefronts stem from our mission to increase transparency and sustainability in the agricultural industry. Introducing this new feature allows producers to expand their business with buyers worldwide. This level of openness breaks down the barriers of international trade and creates the trust foundation needed to build resilient and efficient supply chains.”
Farmers who become verified members will receive additional benefits on the platform. Besides receiving verification badges to display on their virtual storefronts, they can experience greater visibility on the platform and a competitive advantage with buyers over other producers, with an average shipment acceptance rate of 97%.
In addition to the launch of Storefront, it now integrates exclusive services and financing solutions, including Pre-Harvest and Quick-Pay, so that producers can access these services more conveniently directly on the platform.
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