Analytics platforms tackle barriers to data projects in Brazil

Analytics platforms tackle barriers to data projects in Brazil

Automated analytics and data governance capabilities help companies reach their goals for data-driven business success.

Enterprises in Brazil have made substantial investments in data lakes and data pipelines as they recognize the need to become data-driven for business survival, according to a new research report published by Information Services Group (ISG), a leading global technology research and advisory firm.

The 2022 ISG Provider Lens Analytics Platforms report for Brazil finds some companies have turned to analytics platforms to overcome obstacles that kept them from achieving the results they had expected from their data projects.

Embedded analytics and data governance platforms offer to expand capabilities to help organizations gain the most from data initiatives.

Sush Apshankar, Analytics Lead, ISG for the Americas, said: “Many companies in Brazil are eager to use data to become more competitive, but some projects have never gone into production due to common challenges. Analytics platform vendors can help clients implement solutions that lay the foundation for success.”

Some initiatives have failed because enterprises lacked a clear data strategy to define objectives, priorities and milestones, according to ISG. Embedded analytics platforms often have automated Machine Learning features that let companies build scenarios and predictive models without writing complex code. These features increasingly offer built-in connectors to application databases for easier data integration.

Still, according to the report, other projects have been delayed because companies lacked effective data governance. With incomplete or duplicated records or data trapped in silos, implementing new data systems can require complex programming. Data governance platforms enable organizations to automate most of these processes, even across data sources in different formats.

Jan Erik Aase, Partner and Global Leader, ISG Provider Lens Research, said: “The automation provided by leading data governance platforms offers significant gains in efficiency and visibility to companies with mismanaged legacy data environments.”

While several global vendors offer solutions in Brazil, a local analytics industry is emerging, and enterprises have domestic local options to choose from, according to ISG. These providers may provide some advantages, such as better partner networks, greater familiarity with local demands and challenges and more knowledge of the data formats used in Brazil. Also, because these costs and contracts are in the local currency, clients are safe from exchange rate risk.

The report also explores other analytics trends affecting enterprises in Brazil, including the growing importance of data security tools and the increasing availability of data modeling tools that allow for low-code/no-code programming.

The 2022 ISG Provider Lens Analytics Platforms report for Brazil evaluates the capabilities of 26 providers across two quadrants: embedded analytics and business analytics platforms and data governance platforms.

The report names Qlik and Semantix as leaders in both quadrants. It named Assesso, GoodData, IBM, Informatica, Microsoft, Oracle, SAS and Tableau leaders in one quadrant each.

In addition, Stibo and Zoho were named Rising Stars for being companies with a promising portfolio and high future potential according to the definition of ISG – in one quadrant each.

About ISG Provider Lens Research

The ISG Provider Lens Quadrant research series is the only service provider evaluation to combine empirical, data-driven research and market analysis with the real-world experience and observations of the ISG global advisory team. Enterprises will find a wealth of detailed data and market analysis to help guide their selection of appropriate sourcing partners, while the ISG advisors use the reports to validate their market knowledge and make recommendations to enterprise clients.

The research covers providers offering their services globally, across Europe, as in the US, Canada, Brazil, the UK, France, Benelux, Germany, Switzerland, the Nordics, Australia and Singapore, in Malaysia, with more markets to be added in the future.

A companion research series, the ISG Provider Lens Archetype reports offers a first-of-its-kind evaluation of providers from the perspective of specific buyer types.

About ISG

Information Services Group (ISG) is a leading global technology research and advisory firm. A trusted business partner to more than 800 clients, including up to 75 of the world’s top 100 enterprises, ISG is committed to helping corporations, public sector organizations and service and technology providers achieve operational excellence and faster growth.

The company specializes in Digital Transformation services, including automation, cloud and data analytics, sourcing advisory, managed governance and risk services, network carrier services, strategy and operations design, change management, market intelligence and technology research and analysis.

Founded in 2006 and based in Stamford, Connecticut, ISG employs more than 1,300 digital-ready professionals operating in more than 20 countries with a global team known for its innovative thinking, market influence, deep industry and technology expertise, and world-class research and analytical capabilities based on the industry’s most comprehensive marketplace data.

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