The implementation enables Beyond ONE to understand and optimise data flows to deliver fast network access for Virgin Mobile’s LATAM customers.
Beyond ONE, the global digital services aggregator and owner of Virgin Mobile operations across Latin America, has deployed Enea’s cutting-edge Integra traffic management platform to drive data service innovation across Mexico, Colombia and Chile.
Enea, a world-leading specialist in advanced telecom and cybersecurity software provides technology that billions of people rely on daily when connecting to mobile networks or using the internet.
The implementation enables Beyond ONE to create new and innovative data services for users, improve the user experience in consuming data and understand and optimise data flows to deliver fast network access for Virgin Mobile’s LATAM customers.
As a digital services aggregator, Beyond ONE is leveraging Enea’s proprietary technology to deliver on its “pay for what you use” consumer promise. The advanced classification engine enables Virgin Mobile to develop personalised data plans that adjust automatically based on individual needs. Beyond ONE is committed to delivering cutting-edge digital experiences that provides human-centric hyper-customising solutions to reflect local needs, behaviors and aspirations that are secure and safe,” said Naorus Abdulghani, Group Chief Technology Officer, Beyond ONE.
“Enea’s traffic management capabilities provide the technological foundation needed to fulfill our ‘subscribe once, source from many, pay for what you use’ model, which is radically transforming how consumers experience mobile services across our LATAM operations.”
“Enea’s traffic management software is the right tool to enhance, in real-time, user interaction with their mobile data.” said Enea’s SVP Network Solutions Business Group, Roland Steiner.
“It is all about a safe, secure and efficient digital experience and that is at the heart of our business as Enea.”
Intelligent CIO LATAM asked Naorus Abdulghani and Roland Steiner for more on the partnership
Naorus Abdulghani:
What does the Enea technology bring to Beyond ONE operations across Latin America?
At Beyond ONE, our focus is on transforming connectivity into a personalised, human-centric experience. The integration of advanced traffic analysis technology, such as that provided by Enea, supports our ability to classify and understand data usage patterns with high precision. This insight is a foundational input into our platform, allowing us to fuel our personalisation engine and deliver tailored offers that reflect actual user behavior.
Beyond ONE’s platform layers intelligence, context and adaptability on top of the technical insights, allowing us to deliver dynamic services and customised experiences to our customers across the region.
How did Beyond ONE work with Enea to implement the Enea solution?
The implementation was driven by our goal of delivering a unified, flexible platform that supports hyper-personalisation at scale. We worked closely across teams to ensure that traffic intelligence from Enea’s solution could be fully aligned with our analytics and customer experience layers.
This involved integrating the solution within our data architecture in a way that allows traffic classification to seamlessly support our offer engine, segmentation models and real-time responsiveness. It was essential for us that the implementation be efficient, scalable and interoperable with the broader system Beyond ONE has built across Latin America.
By embedding this capability into our core platform, we’re able to respond quickly to usage trends and translate them into meaningful experiences for our users – with full visibility and control from end to end.
What difference will the development of personalised data plans make to Beyond ONE customers in LATAM?
Personalised data plans are one of the most impactful ways we’re reshaping the digital experience for our customers. Instead of offering the same bundles to everyone, Beyond ONE is providing customised data plans that reflect individual usage patterns – whether that’s focused on video streaming, messaging, social apps, education or productivity.
This level of personalisation gives users more value and more control. They get plans that make sense for their lifestyle, without paying for what they don’t need, creating a more adaptive and customer-first experience.
For customers in Latin America, it means plans that feel relevant, responsive and designed around their real needs. For Beyond ONE, it means stronger engagement, better retention and the ability to innovate rapidly at scale.
Roland Steiner:
How did Enea demonstrate its ability to meet the requirements of Beyond ONE for a LATAM solution?
Beyond ONE’s fundamental requirement was to be able to deliver a more personalised, unique mobile data experience for their customers, which was an ideal match for our flexible, configurable software services. Instead of providing generic data plans and packages for their users, Beyond ONE wanted to differentiate in the market and provide customers with a unique offering. Using examples from different regions, demonstrating our effectiveness in data traffic management we were able to show how the new data packages could be created and how the user experience and success of the data plans could be monitored on an on-going basis.
Speed of delivery was also a key item, to get in and match both their business and technical needs to rapidly deploy our software in their environment. Delivering on the initial requirements, building a mutual support relationship and extending the service with new modifications as Beyond ONE’s business expands in LATAM to deliver a better quality of service for their customers.
