Nubank is marking an important milestone in Colombia where it now serves 4 million customers representing one in every 10 adults in the country.<\/p>\n\n\n\n
The achievement reinforces the strategic importance of the Colombian operation within the company\u2019s international trajectory which has focused on diversifying its local portfolio with innovations designed specifically for the Colombian market mainly in credit offerings.<\/p>\n\n\n\n
Colombia has become a key pillar in Nubank\u2019s regional expansion strategy as the company continues to scale digital financial services across LATAM. By adapting products to local needs Nubank aims to address long standing gaps in access to formal credit while maintaining a customer centric approach built on technology and simplicity.<\/p>\n\n\n\n
Marcela Torres, Country Manager of Nu Colombia, highlights the significance of the milestone particularly when viewed in the context of Nubank\u2019s global operations.<\/p>\n\n\n\n
\u201cBrazil, Mexico and Colombia reached the 3 million customer mark in the fourth year. But the feat is that Colombia\u2019s population represents a quarter of Brazil\u2019s population and 40% of Mexico\u2019s population. In practice this means that Mexico is growing faster than Brazil and Colombia is growing faster than both.\u201d<\/p>\n\n\n\n
Torres said the factors behind the operation\u2019s accelerated performance include a highly qualified local team advanced proprietary technology and a value proposition that resonated strongly in a market characterised by high banking concentration and elevated fees. In Colombia only 35% of the population has access to formal credit.<\/p>\n\n\n\n
Beyond similarities with other markets Colombia has specific characteristics that Nubank closely monitors. The country operates under the so called \u2018usury rate\u2019 an interest rate cap currently around 25% which limits the ability of financial institutions to price additional risk when serving consumers with limited or no credit history, Torres said.<\/p>\n\n\n\n
As a result, many potential customers are excluded from the formal financial system despite the policy\u2019s original intent. Torres summarises the effect saying \u201cit is a well-intentioned policy but in practice it ends up excluding precisely those it intended to protect.\u201d<\/p>\n\n\n\n
Nu Colombia has been engaging with regulators to demonstrate how these constraints reduce competition and \u2018pushes\u2019 consumers toward informal lenders.<\/p>\n\n\n\n
\u201cWe are pressuring for instant payments for the liberation of fees or at least for more freedom to define prices,\u201d said Torres.<\/p>\n\n\n\n
In a market that remains relatively homogeneous Nubank continues to expand its Colombian product portfolio to increase credit access. Alongside Moradita a no fee card the company offers NuControl designed to broaden inclusion within the interest rate ceiling.<\/p>\n\n\n\n
\u201cWe designed with the global teams a card that has a small fee much lower than the market average and that allows us to include not only 15% of people but reach 40%.\u201d<\/p>\n\n\n\n
Morada Abre Caminos targets consumers without credit history using gamification to help users manage finances while building a relationship with Nu and enabling future credit expansion.<\/p>\n\n\n\n
In 2025 Nu Colombia also launched Pr\u00e9stamo Ligero and Pr\u00e9stamo Personal Nu while consolidating its digital account among the country\u2019s five largest deposit bases within one year.<\/p>\n\n\n\n
<\/p>\n","protected":false},"excerpt":{"rendered":"
Nubank is marking an important milestone in Colombia where it now serves 4 million customers representing one in every 10 adults in the country. The achievement reinforces the strategic importance of the Colombian operation within the company\u2019s international trajectory which has focused on diversifying its local portfolio with innovations designed specifically for the Colombian market […]<\/p>\n","protected":false},"author":58,"featured_media":18790,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[71,51,2237,3],"tags":[6283,7014,7013,3392,6659,1827,5922,7015,4167],"class_list":["post-18789","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-banking-finance","category-brazil","category-latam","category-top-stories","tag-colombia-fintech","tag-colombian-banking","tag-credit-access","tag-digital-banking","tag-digital-finance","tag-financial-inclusion","tag-latin-america-fintech","tag-neobank-growth","tag-nubank"],"acf":[],"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"_links":{"self":[{"href":"https:\/\/www.intelligentcio.com\/latam\/wp-json\/wp\/v2\/posts\/18789","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.intelligentcio.com\/latam\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.intelligentcio.com\/latam\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.intelligentcio.com\/latam\/wp-json\/wp\/v2\/users\/58"}],"replies":[{"embeddable":true,"href":"https:\/\/www.intelligentcio.com\/latam\/wp-json\/wp\/v2\/comments?post=18789"}],"version-history":[{"count":1,"href":"https:\/\/www.intelligentcio.com\/latam\/wp-json\/wp\/v2\/posts\/18789\/revisions"}],"predecessor-version":[{"id":18791,"href":"https:\/\/www.intelligentcio.com\/latam\/wp-json\/wp\/v2\/posts\/18789\/revisions\/18791"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.intelligentcio.com\/latam\/wp-json\/wp\/v2\/media\/18790"}],"wp:attachment":[{"href":"https:\/\/www.intelligentcio.com\/latam\/wp-json\/wp\/v2\/media?parent=18789"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.intelligentcio.com\/latam\/wp-json\/wp\/v2\/categories?post=18789"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.intelligentcio.com\/latam\/wp-json\/wp\/v2\/tags?post=18789"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}