adjoe, a global adtech platform, has expanded its presence in Latin America following 140% growth over the last year as its rewarded solutions have gained traction with apps and users across the region.<\/p>\n\n\n\n
The expansion comes as the LATAM app economy continues to scale. The mobile gaming market has reached US$2.23 billion in revenue in 2026, with more than 241 million users, while in-app advertising spend is expected to exceed US$10.2 billion.<\/p>\n\n\n\n
App publishers across Latin America continue to face increasing competition for user attention. Engagement remains a key challenge across the region, with 61% of companies citing generating sales opportunities as a top marketing hurdle and 45% pointing to ROI pressure, according to Statista.<\/p>\n\n\n\n
As a result, the focus is shifting toward making users more valuable: retaining them and increasing engagement to drive more sustainable performance and higher ROI, a shift that adjoe\u2019s rewarded engagement model is designed to address.<\/p>\n\n\n\n
adjoe\u2019s gaming-based Playtime and Arcade solutions embed directly into the app experience, encouraging repeat usage while introducing an additional monetisation layer through game advertisers. Users discover and play mobile games directly within any app and earn rewards or loyalty points for their time and progress.<\/p>\n\n\n\n
adjoe is already working with a range of leading consumer apps across the region, including M\u00e9liuz, Yape, TIM Fun and Puntos Colombia. Globally, adjoe reaches more than 770 million mobile users and partners with more than 1,000 apps and gaming studios, bringing a proven engagement and monetisation model into the LATAM market.<\/p>\n\n\n\n
Rewarded gaming introduces a new way to increase user retention while generating incremental revenue without disrupting existing monetisation or UX. By embedding adjoe\u2019s Playtime or Arcade directly into the user experience, partners create continuous engagement loops that encourage repeat usage of the app\u2019s primary functions.<\/p>\n\n\n\n
Partners report clear performance gains: users engaging with rewarded experiences generate significantly higher lifetime value, return to apps more frequently and drive measurable increases in revenue per user:<\/p>\n\n\n\n
\u2022 3x more app returns
\u2022 11% higher average revenue per user (ARPU)
\u2022 Up to 18x higher lifetime value (LTV)<\/p>\n\n\n\n
Among adjoe\u2019s partners in the region is M\u00e9liuz, one of Brazil\u2019s leading loyalty platforms. Andr\u00e9 Amaral, Chief Strategy Officer, M\u00e9liuz, said: “adjoe has been an important partner for M\u00e9liuz in a new product vertical, helping us to diversify the offers for our users and the possibilities for them to earn more within our ecosystem.”<\/p>\n\n\n\n
“There is strong demand for engagement models that go beyond traditional advertising,” said Ricardo Feldman, Regional Manager LATAM, adjoe. “Rewarded marketing is already proving effective in helping apps increase user activity while delivering measurable returns for advertisers.”<\/p>\n\n\n\n
adjoe\u2019s expansion into Latin America marks the next step in its global growth strategy.<\/p>\n\n\n\n
In regions where adjoe has established a strong local presence, the impact has been significant. Most recently, the company has already achieved 1,000% year-on-year growth in South Korea.<\/p>\n\n\n\n
With this approach now being applied in Latin America, adjoe is bringing a proven app engagement model to one of the fastest-growing app markets globally.<\/p>\n","protected":false},"excerpt":{"rendered":"
adjoe, a global adtech platform, has expanded its presence in Latin America following 140% growth over the last year as its rewarded solutions have gained traction with apps and users across the region. The expansion comes as the LATAM app economy continues to scale. The mobile gaming market has reached US$2.23 billion in revenue in […]<\/p>\n","protected":false},"author":58,"featured_media":19617,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5239,3],"tags":[8189,8193,8190,224,414,288,4200,7843,8191,8192,8194],"class_list":["post-19616","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gaming","category-top-stories","tag-adjoe","tag-adtech","tag-app-monetisation","tag-brazil","tag-latam","tag-latin-america","tag-mobile-apps","tag-mobile-gaming","tag-rewarded-advertising","tag-ricardo-feldman","tag-user-engagement"],"acf":[],"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"_links":{"self":[{"href":"https:\/\/www.intelligentcio.com\/latam\/wp-json\/wp\/v2\/posts\/19616","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.intelligentcio.com\/latam\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.intelligentcio.com\/latam\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.intelligentcio.com\/latam\/wp-json\/wp\/v2\/users\/58"}],"replies":[{"embeddable":true,"href":"https:\/\/www.intelligentcio.com\/latam\/wp-json\/wp\/v2\/comments?post=19616"}],"version-history":[{"count":1,"href":"https:\/\/www.intelligentcio.com\/latam\/wp-json\/wp\/v2\/posts\/19616\/revisions"}],"predecessor-version":[{"id":19618,"href":"https:\/\/www.intelligentcio.com\/latam\/wp-json\/wp\/v2\/posts\/19616\/revisions\/19618"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.intelligentcio.com\/latam\/wp-json\/wp\/v2\/media\/19617"}],"wp:attachment":[{"href":"https:\/\/www.intelligentcio.com\/latam\/wp-json\/wp\/v2\/media?parent=19616"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.intelligentcio.com\/latam\/wp-json\/wp\/v2\/categories?post=19616"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.intelligentcio.com\/latam\/wp-json\/wp\/v2\/tags?post=19616"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}