{"id":19698,"date":"2026-06-26T10:26:35","date_gmt":"2026-06-26T09:26:35","guid":{"rendered":"https:\/\/www.intelligentcio.com\/latam\/?p=19698"},"modified":"2026-06-26T10:26:35","modified_gmt":"2026-06-26T09:26:35","slug":"madeiramadeira-transforms-e-commerce-search-and-drives-customer-experience","status":"publish","type":"post","link":"https:\/\/www.intelligentcio.com\/latam\/2026\/06\/26\/madeiramadeira-transforms-e-commerce-search-and-drives-customer-experience\/","title":{"rendered":"MadeiraMadeira transforms e-commerce search and drives customer experience"},"content":{"rendered":"\n

Brazilian online furniture retailer MadeiraMadeira has transformed product discovery across its digital storefront by deploying Algolia’s AI-powered search platform. The initiative has improved relevance, accelerated search performance and strengthened conversions while giving merchandising teams greater control over the customer experience.<\/em><\/p>\n\n\n\n

Search has become one of the most influential technologies shaping online retail. Customers increasingly expect websites to understand what they want instantly, recommend relevant products and deliver highly personalised shopping experiences. For retailers managing millions of products, achieving that level of performance requires far more than a traditional keyword search engine.<\/p>\n\n\n\n

Brazilian online retailer MadeiraMadeira recognised this challenge early. As one of Latin America’s largest digital furniture and home improvement retailers, the company built its business around providing customers with an intuitive online shopping experience. That ambition ultimately led the retailer to adopt Algolia’s search and discovery platform, helping transform how millions of customers browse, discover and purchase products.<\/p>\n\n\n\n

Founded in Curitiba in 2009, MadeiraMadeira originally specialised in wooden flooring before expanding into one of Brazil’s leading online destinations for furniture, d\u00e9cor, renovation and home improvement products. Today, its catalogue exceeds two million products, while its operations include more than 50 physical stores alongside a sophisticated digital marketplace employing more than 2,000 people.<\/p>\n\n\n\n

Despite this physical expansion, the company’s strategy has remained firmly digital-first.<\/p>\n\n\n\n

“Our company culture is dynamic, innovative and customer-centric, with a strong focus on leveraging technology to enhance the shopping experience,” said Luiz Vernizze, Product Manager,  MadeiraMadeira.<\/p>\n\n\n\n

With such a vast catalogue, helping shoppers quickly locate the right products became increasingly critical. Customers searching for furniture often have highly specific requirements involving dimensions, materials, colours, styles and budgets. Slow response times or irrelevant search results can quickly lead to abandoned shopping journeys and lost sales.<\/p>\n\n\n\n

The retailer concluded that improving search relevance represented one of the biggest opportunities to enhance customer satisfaction while increasing revenue.<\/p>\n\n\n\n

Building a smarter search experience<\/strong><\/p>\n\n\n\n

In 2019, MadeiraMadeira began evaluating Algolia through a two-month proof of concept designed to determine whether the platform could support its ambitious Digital Transformation strategy.<\/p>\n\n\n\n

The trial demonstrated significant improvements in search speed, flexibility and relevance, leading the retailer to deploy Algolia Search across its website and mobile applications.<\/p>\n\n\n\n

The technology now powers search bars, category pages, navigation, autocomplete functionality and product recommendation carousels, creating a consistent discovery experience throughout the customer journey.<\/p>\n\n\n\n

Rather than relying solely on static keyword matching, Algolia enables MadeiraMadeira to surface products based on customer behaviour and contextual relevance.<\/p>\n\n\n\n

The retailer also implemented several advanced capabilities including Dynamic Re-ranking, Query Categorization, Smart Custom Ranking and A\/B Testing, allowing teams to continually refine how products appear within search results.<\/p>\n\n\n\n

“We use Algolia primarily to power our site search and product discovery,” Vernizze said. “The platform helps us deliver fast and relevant search results, which significantly improves the customer experience and boosts conversion rates.”<\/p>\n\n\n\n

Beyond customer-facing improvements, the platform has become an operational tool that supports merchandising, product management and Digital Transformation initiatives across the business.<\/p>\n\n\n\n

According to Vernizze, Algolia provides reliable technology alongside valuable data-driven insights that help multiple teams optimise performance.<\/p>\n\n\n\n

Personalisation at scale<\/strong><\/p>\n\n\n\n

One of MadeiraMadeira’s biggest priorities has been increasing the relevance of product recommendations without adding operational complexity.<\/p>\n\n\n\n

Dynamic Re-ranking has enabled the retailer to automatically adjust search results according to customer interactions and product popularity. Rather than displaying identical results to every shopper, the platform continuously adapts rankings based on behavioural signals, making product discovery more intuitive.<\/p>\n\n\n\n

This approach helps shoppers locate products more quickly while exposing them to items that are more likely to match their preferences.<\/p>\n\n\n\n

The company is also exploring further personalisation capabilities through Algolia Recommend, with plans to evaluate its impact through controlled testing before wider deployment.<\/p>\n\n\n\n

Continuous experimentation has become central to MadeiraMadeira’s innovation strategy.<\/p>\n\n\n\n

Instead of making permanent changes based on assumptions, every significant adjustment is validated through A\/B Testing.<\/p>\n\n\n\n

New ranking models, merchandising strategies and recommendation techniques are measured against existing configurations, ensuring that decisions are supported by measurable improvements in customer engagement and commercial performance.<\/p>\n\n\n\n

Data drives every decision<\/strong><\/p>\n\n\n\n

Unlike many retailers where merchandising changes require lengthy development cycles, MadeiraMadeira’s merchandising teams can now make adjustments directly through the Algolia dashboard.<\/p>\n\n\n\n

The ability to modify ranking strategies, monitor results and deploy changes in real time has significantly shortened the path from experimentation to implementation.<\/p>\n\n\n\n

This agility enables merchandising teams to respond quickly to seasonal campaigns, consumer trends and inventory changes without waiting for engineering resources.<\/p>\n\n\n\n

The company’s commitment to experimentation has also produced valuable insights into customer behaviour.<\/p>\n\n\n\n

Testing demonstrated that smarter custom ranking models delivered significant improvements compared with previous methods.<\/p>\n\n\n\n

Perhaps even more revealing were the results generated when Dynamic Re-ranking was temporarily disabled during controlled testing.<\/p>\n\n\n\n

“A\/B testing has demonstrated the value of Dynamic Re-ranking,” Vernizze said. “We experimented with it on and off and saw a major decrease in click-through rates and conversions – and a huge drop in sales – for the period it was off.”<\/p>\n\n\n\n

The findings reinforced the importance of intelligent search as a revenue-generating capability rather than simply a website feature.<\/p>\n\n\n\n

For MadeiraMadeira, search now functions as an active sales channel that directly influences purchasing decisions throughout the customer journey.<\/p>\n\n\n\n

Supporting long-term growth<\/strong><\/p>\n\n\n\n

As online retail continues evolving, customer expectations continue to rise. Consumers increasingly expect retailers to understand intent, personalise recommendations and deliver near-instant search results regardless of catalogue size.<\/p>\n\n\n\n

For MadeiraMadeira, maintaining that level of experience requires technology capable of evolving alongside changing customer behaviour.<\/p>\n\n\n\n

According to Vernizze, Algolia has become an important strategic partner supporting both innovation and commercial growth.<\/p>\n\n\n\n

“Algolia has been essential to us in overcoming our challenges,” he said. “It provides a fast and flexible search solution that adapts to our growing needs, helping us stay competitive and maintain our incredibly high standard of customer satisfaction.”<\/p>\n\n\n\n

The retailer’s experience also reflects a wider trend across Latin America’s rapidly expanding e-commerce sector, where AI-powered search, recommendation engines and intelligent merchandising are becoming essential competitive differentiators.<\/p>\n\n\n\n

As product catalogues become larger and consumer expectations become increasingly sophisticated, search is evolving from a utility into one of the most influential technologies shaping digital commerce.<\/p>\n\n\n\n

For MadeiraMadeira, investing in intelligent search has delivered more than faster results. It has strengthened customer engagement, increased merchandising agility and created a scalable foundation capable of supporting continued growth across one of the world’s fastest-growing online retail markets.<\/p>\n","protected":false},"excerpt":{"rendered":"

Brazilian online furniture retailer MadeiraMadeira has transformed product discovery across its digital storefront by deploying Algolia’s AI-powered search platform. The initiative has improved relevance, accelerated search performance and strengthened conversions while giving merchandising teams greater control over the customer experience. Search has become one of the most influential technologies shaping online retail. Customers increasingly expect […]<\/p>\n","protected":false},"author":58,"featured_media":19699,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4674,51,81,3],"tags":[8242,8238,224,119,121,1439,3873,288,8244,8241,8243,8239,6757,8240],"class_list":["post-19698","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ai","category-brazil","category-retail","category-top-stories","tag-ai-search","tag-algolia","tag-brazil","tag-customer-experience","tag-digital-transformation","tag-e-commerce","tag-ecommerce","tag-latin-america","tag-madeiramadeira","tag-merchandising","tag-online-retail","tag-product-discovery","tag-retail-technology","tag-search-technology"],"acf":[],"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"_links":{"self":[{"href":"https:\/\/www.intelligentcio.com\/latam\/wp-json\/wp\/v2\/posts\/19698","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.intelligentcio.com\/latam\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.intelligentcio.com\/latam\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.intelligentcio.com\/latam\/wp-json\/wp\/v2\/users\/58"}],"replies":[{"embeddable":true,"href":"https:\/\/www.intelligentcio.com\/latam\/wp-json\/wp\/v2\/comments?post=19698"}],"version-history":[{"count":1,"href":"https:\/\/www.intelligentcio.com\/latam\/wp-json\/wp\/v2\/posts\/19698\/revisions"}],"predecessor-version":[{"id":19700,"href":"https:\/\/www.intelligentcio.com\/latam\/wp-json\/wp\/v2\/posts\/19698\/revisions\/19700"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.intelligentcio.com\/latam\/wp-json\/wp\/v2\/media\/19699"}],"wp:attachment":[{"href":"https:\/\/www.intelligentcio.com\/latam\/wp-json\/wp\/v2\/media?parent=19698"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.intelligentcio.com\/latam\/wp-json\/wp\/v2\/categories?post=19698"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.intelligentcio.com\/latam\/wp-json\/wp\/v2\/tags?post=19698"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}