Gulf Bank is one of the largest leading banks in Kuwait with a broad offering of consumer banking, wholesale banking, treasury and financial services.
Gulf Bank’s website serves thousands of visitors from Kuwait and the Gulf region every day. In the recent few years, the bank has observed an increase of traffic from mobile devices.
The increase in website traffic made it an absolute necessity to have a website that is responsive and highly optimised for mobile devices.
With the help of Khayal Consultants, Gulf Bank launched its new and revamped website earlier this year.
This was developed using SDL Web and SDL DXA. SDL Web is an enterprise grade web experience management solution that enables companies to effectively manage a complex environment of marketing and commerce-led content across web, mobile and other digital touchpoints to deliver continuous digital experiences.
The website is optimised for mobile phones and touch screen devices and is fully responsive to provide the best user experience. It benefits from cutting-edge technologies including Java Spring MVC, Bootstrap, HTML5 and CSS3.
The website utilises a CDN and image transformation service to optimise delivery of multimedia assets for various device screen resolutions and sizes.
It implements multiple layers of caching at different levels to improve the performance, reduce page load time and minimise impact on the servers.
Khayal Consultants was established in 1996 to provide complete corporate communication solutions of an unparalleled level of quality and creativity. Khayal Consultants delivers solutions which strive for excellence in quality and creativity.
Since its inception, Khayal has provided solutions for some of the most successful organisations in Kuwait. The services are divided into three main lines: web and digital development, graphic design and branding, and marketing consulting.
Husain Zahid, IT Project Manager with 18 years experience in the IT industry, has been working with Gulf Bank since 2007 to help optimise their digital channels and convert leads to customers.