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Saudi’s Al Hokair Group boosts customer engagement with Capillary’s AI-driven solution

Saudi’s Al Hokair Group boosts customer engagement with Capillary’s AI-driven solution

HospitalityKSASoftwareTop Stories

Al Hokair Group, a leading tourism, hospitality and entertainment group in KSA, has partnered with Capillary Technologies’ AI-driven CRM solutions to upscale its customer engagement initiatives.

Capillary Technologies is a leading cloud-based software solutions provider that enables retailers to intelligently engage with their customers.

The solution will help Al Hokair analyse its data to enhance customers experience, elevate engagement levels and facilitate a richer understanding of consumer behaviour along with their interaction with the brand at various touch points.

“We are pleased to have Capillary Technologies on board as our technology partner at a time when technology drives business success,” said Tareq Khalaf, CIO of Al Hokair Group.

“We are looking to achieve a substantial growth of revenue using Capillary’s solution. The hospitality industry is witnessing a revolution in technology usage over the years as everything depends on how fast it is adopted, and how useful it is in engaging with and retaining your customers.

“Without technology we don’t see the possibility of being consumer ready. Data is playing an important role in business decision making and in line with our organisational growth plans, we are leveraging our data combined with Artificial Intelligence to enhance our customers experience by offering the right value at the right time, and through the right channel.”

Al Hokair opens around 10 to 15 new entertainment parks every year, in addition to launching new brands to offer customers a wholesome experience. With changes in KSA’s social conditions Al Hokair strives hard to stay relevant. As part of its efforts, Al Hokair are preparing to open cinema halls across the country in the coming years. The group is also expanding its operations in other parts of the world including Egypt, Turkey and Spain.

Nitin Kaushal, President and General Manager for EMEA at Capillary Technologies, said: “We are excited to partner with Al Hokair to offer a range of AI driven solutions to help them adapt to a culture of enabling and empowering their customers with convenience and value-added services. We facilitate the use of data and technology to understand their customers’ needs better.”

Capillary has been actively involved in spearheading CRM and AI driven solutions to transform customer engagement in different sectors, and to create a seamless omnichannel presence for some of the biggest brands in the market. It offers a robust partner and customer service channel to support consumer facing businesses in major global markets. Capillary will power Al Hokair’s complete customer journey and experience with its AI-powered solutions, from analyzing data and managing customers’ lifecycle effectively to enhancing the customer experience through personalisation.

Al Hokair Group was started in 1975 with the aim of investing in entertainment and hospitality under the leadership of Sheikh Abdulmohsin Al Hokair. Over five decades, the group’s projects expanded to include 91 entertainment centres and 35 hotels in Saudi Arabia and UAE. The group continues to develop its tourism investments to deliver the best of what top global companies offer by attracting expertise and establishing partnerships that increase ROI and which adds value in the fields of entertainment and hospitality.

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