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Seera Group revolutionises corporate and government travel in Saudi Arabia

Seera Group revolutionises corporate and government travel in Saudi Arabia

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Seera Group, the region’s leading travel services company, has announced the launch of elaa 3.0, a digital travel management solution that has been designed to optimise corporate and government travel bookings across Saudi Arabia.

A new dedicated portal has been launched for elaa, Seera’s travel management company, that enables employees of partner organisations to make all their bookings and travel planning seamlessly without having to go through a tedious and costly manual process. This means reduced cost through higher levels of transparency, pre-defined policy setting and travel management efficiency.

Abdulrahman Mutrib, Executive Vice President and Group Chief Technology Officer, Seera Group, said: “The new reality has brought a significant change in the travel requirements of corporate and government entities. Travel policies are constantly being updated or reviewed and only a Travel Management System that can factor in these changes in real-time can add true value to organisations. Over the past years, we have been investing significantly in digitising our processes and we are now ready to offer the next-generation TMS system for our customers.”

Mutrib added that the digitisation of the processes, end-to-end, will mean less complexities in bookings, easy modifications and changes, as needed, and higher levels of operational efficiency. “The automation of travel management, through elaa 3.0, will lead to not only time saving but also cost advantages for the organisation.”

Elaa made the most of the downtime caused by travel restrictions during the pandemic by digitising and simplifying the processes and enabling continuous improvement and innovation for its partner companies across private and public sectors.

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