Alteryx Inc, a provider of analytic process automation (APA) solutions, has revealed that insights from a newly-commissioned IDC Infobrief, which show that despite current economic challenges, businesses are investing in data-driven transformative technologies to make informed business decisions for the future.
With the impact of the pandemic on business operations and revenues varying dramatically across industries, one thing remains consistent across respondents – businesses are prioritising the adoption of new business models infused with data-driven actionable insights as Digital Transformation projects have been accelerated to start much sooner than planned. The Infobrief, Analytics-Led Process Automation Empowers Digital Transformation in the Gulf Region, offers some fresh insights into the broader business impacts of COVID-19 on transformation projects in the Gulf:
- Despite 30% of organisations in the Gulf reporting revenue decreases by up to 40% due to the impact of COVID-19, over half (58%) are still prioritising investments in data reliant technologies of Artificial Intelligence (AI), Robotic process Automation (RPA) and Analytics
- 53% of CIOs have expedited their transformational initiatives to meet the new needs of their customers and bring in operational agility
- 23% of CIOs are investing in technologies such as Data Analytics that enable their organisations to better understand their customer data
Abboud Ghanem, Regional Vice President, Middle East and Africa, Alteryx, said: “Despite the varying levels of maturity in Process Automation and Analytics across industries in the Gulf region, we are slowly starting to see a shift in the perception. The pandemic has forced organisations to adopt new models to ensure business continuity that will extend even beyond this unprecedented health crises. The road to recovery from here requires analytical precision and data automation. While data is important, its use is limited without empowering the workforce to affect business-change with data analysis. Anyone can upskill themselves to deliver business outcomes. With continued high stakes, there is no room for error, making it imperative for businesses to be equipped with human-centred data-driven insights to make the right decisions. If workers have the right technologies that are easy to use, combined with access to the data, magic can happen.”
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