Vertiv accelerates global channel growth tools

Vertiv accelerates global channel growth tools

Vertiv, a global provider of critical digital infrastructure and continuity solutions, has announced additions and enhancements to the Vertiv Partner Programme to expand access to IT decision makers and enrich the Vertiv experience for partners and customers.

According to Vertiv, the investment in the partner programme includes new global channel oversight and a new global partner relationship management system that allows partners to interface with Vertiv for deal registrations, configuration tools and anything they might need to initiate, manage or complete work with Vertiv. The company stated that these improvements are part of Vertiv’s ongoing investment in people and resources to better serve channel partners and their customers.

“The channel partner programme is the foundation of one of Vertiv’s fastest growing businesses. While we have a global programme that can support international opportunities, our tools and benefits are catered to address the unique needs of the partners in each of our local markets and a focused supply chain that ensures fast, easy equipment delivery and service anywhere in the world,” said Rob Johnson, CEO, Vertiv. “Ultimately, we are raising the bar to ensure a best-in-class relationship experience for our partners.”

Vertiv is leveraging its experienced channel team, expansive portfolio and new tools to streamline partner interactions and further accelerate growth of the channel programme. The programme tools give partners streamlined access to an expanded product portfolio largely focused on integrated rack solutions, with a new configurator that allows partners to build complete solutions with Vertiv infrastructure equipment, simplifying that process and shortening timelines for their customers.

Giordano Albertazzi, President, Vertiv, Europe, Middle East and Africa (EMEA), is leading global coordination efforts in conjunction with regional presidents and their channel organisations.

Senthu Premakumar, Research and Business Development Director, CONTEXTworld, said: “The IT channel market is growing rapidly to support the new wave of digitalisation and we see a huge potential ahead. Our latest research shows that Vertiv has achieved one of its key value propositions of providing rich margins to their resellers, outpacing key competitors in this market.”

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