Value-added distributor (VAD) StarLink, has announced a collaboration with BMC Software, a global provider of software solutions for the autonomous digital enterprise.
Under the accord, StarLink is the BMC distribution partner for the vendor’s IT software solutions and services in the MENA region. In addition, both companies have agreed to embark on the expansion journey by capitalising on StarLink’s strengths and expertise – its extensive channel network, a robust customer installed-base across multiple business verticals, mainly banking, financial services, and insurance (BFSI), government, oil and gas, telecoms and the highly skilled on-the-ground sales and technical teams.
StarLink will promote and distribute the entire BMC IT software and services solutions portfolio in MEA. BMC aims to become the key strategic partner to customers to help them reinvent and power their businesses through software to become autonomous digital enterprises (ADEs).
Nidal Othman, CEO, StarLink said: “It’s high time businesses accelerate their Digital Transformation journey in the true sense for operational excellence and to remain competitive. With BMC’s unmatched experience in IT Management, we are bringing in a robust range of AI-powered on-prem, cloud and hybrid IT solutions to enable enterprises to become agile and efficient with their service management, automation, and operations.
Ollie Norman, AVP, BMC EMEA Sales, said: “As the pace of Digital Transformation continues to increase, organisations in every industry will need to reinvent themselves to succeed. Working with StarLink is a great way to support the ADE journey for organisations in the MENA region.”
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