Cairo-headquartered Mantrac Group is one of the world’s largest Caterpillar (CAT) dealers, spanning 12 countries in three continents: Africa, Asia and Europe. Mantrac Group provides industry solutions from heavy-duty machinery to solar plants. The firm is involved in the power and energy, oil and gas, mining, construction and renewable energy sectors, serving more than 42,000 customers.
Using the Salesforce Customer 360 solution, Mantrac Group can better understand its customers’ needs, anticipate challenges and find solutions, especially in the construction and mining sectors.
“Many global construction and mining companies operate in remote sites, which can pose challenges for analysing their journeys and machine telemetry,” said Reem Sharawy, Senior CRM Project Manager, Mantrac Group. “By using Salesforce solutions, Mantrac Group can use machine learning to better analyse and predict our customers’ behaviour, even when offline. Next, Mantrac Group plans to connect our customers to our e-commerce portal, and proactively provide our customers with equipment or services.”
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