New research commissioned by Epson, a global projector manufacturer, has revealed there will be a strong ‘bounce back’ for the events industry as restrictions are being lifted in the Middle East.
The research, which was announced at the Theatre of Digital Art (ToDA) in Dubai recently, was designed with the assistance of Professor Steven Taylor, a leading psychologist and expert in the impact of pandemics on social behaviour.
The survey of 4,000 event-loving consumers from nine countries across EMEA – with 500 respondents from UAE and Saudi Arabia – revealed that 87% are planning to go to the same or a greater number of technologically enhanced events and attractions as restrictions are being lifted.
“The survey indicates that the overwhelming majority of people are eager to resume their pre-pandemic social lives, which includes attending live experiential events,” commented Professor Taylor.
Neil Colquhoun, Vice President, CISMEA, Epson Europe, added: “The research tells us that amongst those consumers who have attended one or more events during the last two years, almost all have missed attending events, are looking forward to going to new events and are planning to go to the same number or more events once lockdown ends.”
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