United Development Company (UDC), a Qatari public shareholding company, has announced its Digital Transformation with Sitecore, a global digital experience management software vendor, is driving new levels of innovation in Qatar’s real estate market.
Qatar’s real estate market is seeing new levels of optimism, thanks to a growing white-collar workforce, regulations that allow for more freehold ownership and permanent residency and real estate projects that support Qatar National Vision 2030. As a result, the value of Qatar’s real estate deals exceeded QAR 15 billion (US$4.1 billion) in second half of 2020, according to a recent report by KPMG.
Using the Sitecore Experience Platform, UDC is updating content faster, especially by easily create new pages for marketing campaigns that are linked to the social media tracking software. The company is also adding dynamic content based on personas, all under the same unified backend interface of Sitecore.
“In Qatar’s highly competitive real estate market, UDC is a leader in showing how Digital Transformation in marketing can deliver business benefits, enhance customer experiences and gain a sustainable competitive advantage,” said Mohammed Alkhotani, Area Vice President, Middle East and Africa, Sitecore. “UDC is ideally positioned to continue delivering the right content at the right time from any platform to its investors, residents and visitors.”
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