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YouGov MENA: Oman customers are digital converts to e-commerce

YouGov MENA: Oman customers are digital converts to e-commerce

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Sitecore, a global provider of digital experience management software solutions, has announced that 77% of customers in Oman have become digital converts since the pandemic and want to keep buying everything online.

The research, conducted by YouGov MENA, surveyed more than 650 IT decision-makers across 12 countries in the Gulf Cooperation Council, the Levant, and Egypt.

Boosted by the stay-at-home economy of COVID-19, the Middle East’s e-commerce market reached US$12.1 billion in 2020, representing 53.8% year-over-year growth, according to a recent report by MarketLine. Electronics and retail accounted for US$5.2 billion or 42.5% of the total market.

Since the pandemic, 78% of Oman’s IT decision-makers said their customers will navigate away from a site and choose an alternative if they can’t find what they need in just a few clicks.  

“With 77% of Oman customers being digital converts to e-commerce, the country is seeing a rapid transition from bricks and mortar stores to hybrid and e-commerce models,” said Mohammed Alkhotani, Area Vice President, Middle East and Africa, Sitecore. “Millennials and Generation Z customers have quickly shifted their significant spending power online. Pressure will continue to mount on retailers until they can deliver an experience that delights.”

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