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YouGov MENA: Qatar customers are digital converts to e-commerce

YouGov MENA: Qatar customers are digital converts to e-commerce

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Sitecore, a global provider of digital experience management software, has announced that 100% of customers in Qatar have become digital converts since the pandemic and want to keep buying everything online.

The research, conducted by YouGov MENA, surveyed more than 650 IT decision-makers across 12 countries in the Gulf Cooperation Council, the Levant and Egypt.

Boosted by the stay-at-home economy of COVID-19, the Middle East’s e-commerce market reached US$12.1 billion in 2020, representing 53.8% year-over-year growth, according to a recent report by MarketLine. Electronics and retail accounted for US$5.2 billion or 42.5% of the total market.

“With 100% of Qatar customers being digital converts to e-commerce, the country is seeing a rapid transition from bricks and mortar stores to hybrid and e-commerce models,” said Mohammed Alkhotani, Area Vice President – Middle East and Africa, Sitecore. “Millennials and Generation Z customers have quickly shifted their significant spending power online. Pressure will continue to mount on retailers until they can deliver an experience that delights.”

Brands in Qatar are taking a variety of actions to improve the shopping experience. The majority, 63%, ranked an online app or website that works well on mobile devices as among their top three choices.

“Brand loyalty has evaporated and there is no margin for error from browsing through to delivery,” added Alkhotani.

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