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SAP recognises Majid Al Futtaim for optimising customer experiences in real-time

SAP recognises Majid Al Futtaim for optimising customer experiences in real-time

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From (Left): Hilmi Rifai, Head, Group Technology, Majid Al Futtaim Global Solutions, Khaled El Chidiac, CEO, Majid Al Futtaim Global Solutions, Sergio Maccotta, Senior VP, SAP Middle East South and Charles Awad, Chief Customer Officer, Majid Al Futtaim at the event.

Global technology company SAP has recognised UAE-based Majid Al Futtaim as one of its most distinguished customers as a part of the Customer Experience (CX) Annual Event, for the company’s ground-breaking and innovative contributions toward enhancing customer experiences with real-time technology across the organisation.

Majid Al Futtaim was identified for its valuable partnership with SAP, enabling an overall impactful customer experience as well as its collaboration for the OneView programme.

According to SAP, Majid Al Futtaim was also recognised as a finalist in the Business Transformation Cloud category for the SAP MENA Quality Awards 2021 for its successful implementation of digital solutions in accordance with principles of quality and excellence set by SAP.

Majid Al Futtaim is an Emirati holding company based headquartered in Dubai and owns and operates shopping malls, retail, and leisure establishments in the Middle East and North Africa, with operations in 13 countries. The group was established by Majid Al Futtaim in 1992.

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