Snowflake, a data cloud company, has announced it is increasing presence in the UAE with general availability on the Azure region in Dubai. The new deployment meets increasing regional customer demand for Snowflake’s Data Cloud, enabling local enterprises to maintain proximity to their data, while enabling strict compliance with local data regulations.
“We launched in the region knowing the importance of local data residency for organisations in UAE and ensuring that data held locally is met with the utmost governance protocols,” said Mohamed Zouari, General Manager, Middle East, Turkey, and Africa, Snowflake. “Our Dubai office launch, matched with the latest regional Azure cloud deployment and signals our commitment to the region’s data innovators, who can now mobilise their data through Snowflake’s Data Cloud, to drive both business value and agility.”
Customers using Snowflake’s Data Cloud can discover and securely share data, as well as execute diverse analytic workloads. The platform is a cloud-native powerhouse of business intelligence capabilities, including data warehousing, data lakes, data engineering, data science, data applications and data sharing. Snowflake said it uses an innovative, per-second pricing model, enabling customers’ access to almost limitless capacity while only paying for the resources they consume.
According to Snowflake UAE, it is focusing on local and global systems integrators that are building data strategies and platforms that leverage the power of its Data Cloud. The company said the local team is focusing on public sector, finance, retail, telecom, media, gaming, FinTech, insurance, healthcare and, oil and gas. The Snowflake Middle East team is supported by local channel partners to bring Snowflake’s Data Cloud capabilities to a wider set of organisations across those key industries.
“With Snowflake, every company can finally become a data-driven enterprise,” Zouari said. “Many customers such as banks, telecom providers and governmental organisations are tapping into Snowflake’s Data Cloud to accelerate their Digital Transformation with data at the very heart of this. Data collaboration across these organisations will help achieve their goals of delivering the best citizen experience in the world.”
Snowflake’s rapidly growing customer base of leading regional enterprises includes Emaar, PropertyFinder, Kitopi, Mondia, and ArabyAds.
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