Riverbed has announced that Ghabbour Auto (GB Auto), an automotive company in the Middle East and non-bank financial services (NBFS) provider in Egypt, has chosen Riverbed SaaS Accelerator, Riverbed Client Accelerator, and Riverbed SteelHead within the Riverbed Acceleration portfolio to enhance the performance of its hybrid network and mission-critical applications for its 54 subsidiaries, located across four countries.
“In the automotive sector, customer experience is shaped not just by the initial purchase but by the entire post-sales service ecosystem which is increasingly becoming digitally driven. As an organisation, our objective is to constantly bring to market innovations that provide elite experiences and enrich the lives of our customers and employees. Digital technologies and services underpin this objective,” said Kamal Khafagy, Chief Information Officer, at GB Auto.
“Egypt is a key market for Riverbed and our successful engagement with GB Auto furthers our objective of engaging with leaders in key market segments to support the overall Digital Transformation of the country,” said Mena Migally, Regional Vice President, META at Riverbed Technology. “We are proud to be a part of GB Auto’s journey, and we see this deployment as the start of a successful collaboration that will enable them to accelerate every interaction and empower the experience for customers and employees across their hybrid enterprise.
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