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Behind the buzzword: What innovation really means for modern businesses

Mohamed Mikou, Chief Operating Officer and CMO – Middle East and Africa (MEA), ‎Microsoft, discusses the Power Platform and how it enables non-developers to rapidly configure an application starting from zero in a matter of hours to days using drag-and-drop or point-and-click tools, rather than code and script. Innovation is the driving force of modern […]


Five key trends shaping firms’ digital journeys as the transformation drive accelerates

With the disruption brought about by the Coronavirus pandemic forcing organisations to digitise, Ian Fairclough, Vice President, EMEA Customer Success, Mulesoft, identifies five key developments that are shaping organisations’ digital journeys as they continue to address the pressures of Digital Transformation. The urgency and disruption of the COVID-19 pandemic has led to organisations facing more […]


What it means to be a cybersecurity vendor for enterprise clients: Five key elements

Evgeniya Naumova, VP, Global Sales Network, Kaspersky, on the challenging market conditions and how the cybersecurity vendor is helping its enterprise customers to navigate the security challenges in tough times. The year 2020 was a game changer. All business had to adapt to a new reality and address new challenges. The only question was: how […]


Why strong payments partnerships are crucial

Mohammed Ali Yusuf, MENAP Regional Manager, Checkout.com, explains which markets that are historically dominated by cash payments present a significant growth opportunity for the digital payments industry in the Middle East and Africa (MEA) region. Local relationships and locally savvy partners are crucial for global payment firms venturing into the Middle East, North Africa and […]


Behind the buzzword: What innovation really means for modern businesses

Mohamed Mikou, Chief Operating Officer and CMO – Middle East and Africa (MEA), ‎Microsoft, discusses the Power Platform and how it enables non-developers to rapidly configure an application starting from zero in a matter of hours to days using drag-and-drop or point-and-click tools, rather than code and script. Innovation is the driving force of modern […]


Your business may not exist if you are not in the cloud

Mick McNeil, Vice President, Business Development, Microsoft Business, Logicalis, outlines how unlocking and activating value from data has clear top-line benefits for organisations by moving to the cloud. Leaders around the globe are realising, ‘I won’t exist if I am not in the Cloud’. A stark reality, but one realised by many leaders, as Satya […]


Four areas Middle East companies should look to restart, reinvent and renew

Emma Shakespeare, Regional Director – MENA, SAP Concur, identifies four area Middle East organisations should explore to revive, reinvent and rejuvenate themselves. It’s clear that we will continue to feel the long-lasting impact of the pandemic on global economics for the majority of 2021, but it’s not all doom and gloom. Instead, it is a […]


Four areas Middle East companies should look to restart, reinvent and renew

Emma Shakespeare, Regional Director – MENA, SAP Concur, identifies four area Middle East organisations should explore to revive, reinvent and rejuvenate their business. It’s clear that we will continue to feel the long-lasting impact of the pandemic on global economics for the majority of 2021, but it’s not all doom and gloom. Instead, it is […]


Cloud-managed DDI: Optimising networking at the Edge

For many organisations, cloud-managed DDI provides a more flexible, agile and cost-effective complement to on-premises, server-based DDI solutions. Ali Sleiman, Technical Director, Middle East and Africa (MEA), Infoblox, explains why cloud-managed DDI matters when optimising networking at the Edge. In a cloud-first world, the nexus of activity is no longer in your data centre, it’s […]


A pandemic of cyberattacks

Babur Khan, Technical Marketing Engineer – Enterprise Security, A10 Networks, on the rising incidents of cyberattacks. In the first quarter of 2021, the COVID-19 pandemic is still wreaking havoc around the globe. The coronavirus is continuously evolving and presenting new challenges. In addition to the direct effects of the COVID-19 pandemic, we also saw a […]


Will AI malware change the game?

With Artificial Intelligence gaining ground in the Middle East owing to its diverse applications across a range of industry verticals and its potential to transform business operations and processes, Emad Fahmy, Systems Engineering Manager, Middle East, NETSCOUT, explains how AI malware will change the IT security landscape. Artificial Intelligence (AI) has been gaining ground in […]


Cisco: Weaving a fabric of trust to enable seamless Digital Transformation

The ‘Cisco 2021 Security Outcomes Study’ which surveyed 4,800 security, IT and privacy professionals across 25 countries found that enabling business, managing risk and operating efficiently as the most commonly desired business outcomes from implemented security measures. Adele Trombetta, Vice President, Customer Experience, Cisco Middle East and Africa and Technology Transformation Group Europe, Middle East, […]