{"id":125399,"date":"2025-08-04T16:47:23","date_gmt":"2025-08-04T15:47:23","guid":{"rendered":"https:\/\/www.intelligentcio.com\/me\/?p=125399"},"modified":"2025-08-27T15:35:51","modified_gmt":"2025-08-27T14:35:51","slug":"payment24-accelerates-middle-east-expansion","status":"publish","type":"post","link":"https:\/\/www.intelligentcio.com\/me\/2025\/08\/04\/payment24-accelerates-middle-east-expansion\/","title":{"rendered":"Payment24 accelerates Middle East expansion"},"content":{"rendered":"\n

GCC demand for digital fleet and retail innovation drives direct investment and local operations in UAE and Saudi Arabia.<\/em><\/p>\n\n\n\n

Payment24, a leading provider of advanced payment, loyalty and fuel management solutions, has announced significant progress in its Middle East expansion strategy, establishing a new regional hub in Dubai and securing landmark deals in the UAE and Saudi Arabia. The move reflects growing demand in the Gulf Cooperation Council (GCC) for advanced fleet, fuel and retail payment technologies, with the region\u2019s unique market conditions proving a natural fit for Payment24\u2019s flexible platform.<\/p>\n\n\n

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The company\u2019s Middle East journey began with a major contract win from one of the region\u2019s largest oil companies, which selected Payment24 to deliver a comprehensive fleet and payment solution. Building on this momentum, the company has since opened a dedicated office in Dubai, with plans underway to expand its physical presence in Abu Dhabi. With teams on the ground, Payment24 is now supporting a growing portfolio of customers across the UAE and Saudi Arabia, with projects spanning payment automation, loyalty, mobile payments and advanced retail capabilities.<\/p>\n\n\n\n

\u201cThe Middle East is an exciting market that presents a rare blend of digital ambition, regulatory momentum, and appetite for innovation,\u201d said Shadab Rahil, CEO at Payment24. \u201cWe\u2019re seeing a region-wide shift towards modernisation, and that creates a significant opening for platforms like ours that are flexible, scalable, and deeply rooted in real-world operational experience.<\/p>\n\n\n\n

\u201cFor example, Saudi Arabia is an exceptionally competitive market, but it\u2019s also highly fragmented, with no single fuel brand owning more than 5\u20136% of the market. But that\u2019s exactly where the opportunity lies. The government is pushing for consolidation and digital transformation, and our platform allows new and existing players to leapfrog stages of evolution\u2014moving straight to cloud-based, mobile-first infrastructure that\u2019s already proven in Africa and other developing markets.\u201d<\/p>\n\n\n\n

In contrast, the UAE represents one of the most advanced retail fuel markets in the world. Payment24\u2019s engagements there go beyond providing a payments platform; they include integration with facial and licence plate recognition systems, as well as the enablement of EV, CNG and hydrogen refuelling solutions. Looking ahead, there is also a focus on integrating robotic refuelling arms. \u201cUAE operators prioritise convenience above all else. The tech sophistication is unmatched, and our solutions fit perfectly into this environment,\u201d Rahil noted.<\/p>\n\n\n\n

As part of its long-term strategy, Payment24 has repackaged its platform into four solution verticals: Fleet Solutions, Payment Processing, Loyalty & Rewards and Retail Automation. This modular approach enables oil and gas customers to design a digital roadmap tailored to each market\u2019s maturity. From basic fleet cards and windshield tags to fully automated, open-loop mobile ecosystems, the platform acts as an \u201coperating system\u201d for the downstream oil and gas sector.<\/p>\n\n\n\n

Payment24\u2019s growth in the GCC reflects both product flexibility and its hands-on approach. The company has avoided reseller models, opting instead for direct presence and local engagement. \u201cUnderstanding local behaviour, culture, and regulation is essential when servicing customers in any region, but especially in the Middle East. There\u2019s no such thing as a one-size-fits-all approach in this business,\u201d said Nolan Daniel, CEO at Payment24.<\/p>\n\n\n\n

\u201cEvery market and city comes with its own set of customer expectations, regulatory frameworks, and operational realities. What works in one region can completely miss the mark in another. That\u2019s why we don\u2019t just deploy a product, we embed ourselves in the local environment, invest in people on the ground, and take the time to localise both our platform and our service model.\u201d<\/p>\n\n\n\n

Looking ahead, Payment24 is actively pursuing opportunities across the wider GCC, including Oman, Bahrain and Qatar, where similar dynamics are opening the way for digital acceleration. The company\u2019s global footprint also extends to Africa and Latin America, with the Asia Pacific region set to follow.<\/p>\n\n\n\n

\u201cOur success in the Middle East proves that with the right product architecture and regional commitment, you can deliver world-class technology that truly meets the needs of local operators, no matter how complex or fragmented the market may be,\u201d concluded Rahil.<\/p>\n","protected":false},"excerpt":{"rendered":"

GCC demand for digital fleet and retail innovation drives direct investment and local operations in UAE and Saudi Arabia. Payment24, a leading provider of advanced payment, loyalty and fuel management solutions, has announced significant progress in its Middle East expansion strategy, establishing a new regional hub in Dubai and securing landmark deals in the UAE […]<\/p>\n","protected":false},"author":18,"featured_media":125400,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[15994,78,4320,791,332,13,185,79],"tags":[468,20199,20198,888,420,20197,10197,20195,300,20201,16672,19755,20200,20202,20203,20196,20204,7696,277,184],"class_list":["post-125399","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-middle-east","category-regional-news-newsletter","category-retail","category-ksa","category-software","category-top-stories","category-uae","category-used","tag-abu-dhabi","tag-cloud-payments","tag-cng","tag-digital-payments","tag-dubai","tag-ev-charging","tag-fleet-management","tag-fuel-management","tag-gcc","tag-hydrogen-refuelling","tag-loyalty-solutions","tag-middle-east-digital-transformation","tag-mobile-payments","tag-oil-and-gas-technology","tag-payment-platforms","tag-payment24","tag-retail-automation","tag-retail-technology","tag-saudi-arabia","tag-uae"],"acf":[],"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"_links":{"self":[{"href":"https:\/\/www.intelligentcio.com\/me\/wp-json\/wp\/v2\/posts\/125399","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.intelligentcio.com\/me\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.intelligentcio.com\/me\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.intelligentcio.com\/me\/wp-json\/wp\/v2\/users\/18"}],"replies":[{"embeddable":true,"href":"https:\/\/www.intelligentcio.com\/me\/wp-json\/wp\/v2\/comments?post=125399"}],"version-history":[{"count":4,"href":"https:\/\/www.intelligentcio.com\/me\/wp-json\/wp\/v2\/posts\/125399\/revisions"}],"predecessor-version":[{"id":129663,"href":"https:\/\/www.intelligentcio.com\/me\/wp-json\/wp\/v2\/posts\/125399\/revisions\/129663"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.intelligentcio.com\/me\/wp-json\/wp\/v2\/media\/125400"}],"wp:attachment":[{"href":"https:\/\/www.intelligentcio.com\/me\/wp-json\/wp\/v2\/media?parent=125399"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.intelligentcio.com\/me\/wp-json\/wp\/v2\/categories?post=125399"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.intelligentcio.com\/me\/wp-json\/wp\/v2\/tags?post=125399"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}