Amadeus has renewed its partnership with Sharaf Travel, one of the UAE\u2019s leading travel management companies, through a long-term agreement.<\/p>\n\n\n\n
The collaboration highlights a shared commitment to innovation and customer-focused travel solutions for modern travellers and businesses.<\/p>\n\n\n\n
Sharaf Travel is adopting advanced Amadeus solutions including NDC-X, Fare Optimizer and B2B Wallet. The latter integrates a third-party payment provider, allowing agencies to pay suppliers securely using virtual cards – strengthening Sharaf Travel\u2019s retailing capabilities and deliver more personalised options for travellers.<\/p>\n\n\n\n
Ernesto Sanchez Beaumont, Managing Director, Amadeus Gulf, said: \u201cThis renewed agreement reflects our shared vision to accelerate Digital Transformation and redefine the way travel is sold and experienced. With solutions from dynamic pricing to personalised offers, Sharaf Travel is positioned to deliver greater value and choice.<\/p>\n\n\n\n
Together, we are shaping the future of travel by making it more connected, intelligent and customer focused.\u201d<\/p>\n\n\n\n
Jayaram Vaidyanathan Iyer, Managing Director, Sharaf Travel Group, said: \u201cAt Sharaf Travel, we are committed to adopting technologies that empower our teams and delight customers. Our collaboration with Amadeus helps us deliver seamless, personalised services, enhance fare competitiveness and expand online reach. The integration of B2B Wallet also ensures secure payment processing, reinforcing our commitment to service excellence.\u201d<\/p>\n\n\n\n
<\/p>\n","protected":false},"excerpt":{"rendered":"
Amadeus has renewed its partnership with Sharaf Travel, one of the UAE\u2019s leading travel management companies, through a long-term agreement. The collaboration highlights a shared commitment to innovation and customer-focused travel solutions for modern travellers and businesses. Sharaf Travel is adopting advanced Amadeus solutions including NDC-X, Fare Optimizer and B2B Wallet. The latter integrates a […]<\/p>\n","protected":false},"author":58,"featured_media":132452,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[6787,18986,15994,13],"tags":[3600,20679,20680,908,20670,20672,20676,20677,20675,20678,20671,20669,19846,20674,20673],"class_list":["post-132451","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-transformation","category-innovation","category-middle-east","category-top-stories","tag-amadeus","tag-b2b-wallet","tag-corporate-travel","tag-digital-transformation","tag-fare-optimizer","tag-gulf-tourism","tag-gulf-travel","tag-internet-payments","tag-leisure-travel","tag-ndc-x","tag-sharaf-travel","tag-travel-management","tag-travel-technology","tag-uae-tourism","tag-uae-travel"],"acf":[],"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"_links":{"self":[{"href":"https:\/\/www.intelligentcio.com\/me\/wp-json\/wp\/v2\/posts\/132451","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.intelligentcio.com\/me\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.intelligentcio.com\/me\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.intelligentcio.com\/me\/wp-json\/wp\/v2\/users\/58"}],"replies":[{"embeddable":true,"href":"https:\/\/www.intelligentcio.com\/me\/wp-json\/wp\/v2\/comments?post=132451"}],"version-history":[{"count":2,"href":"https:\/\/www.intelligentcio.com\/me\/wp-json\/wp\/v2\/posts\/132451\/revisions"}],"predecessor-version":[{"id":132454,"href":"https:\/\/www.intelligentcio.com\/me\/wp-json\/wp\/v2\/posts\/132451\/revisions\/132454"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.intelligentcio.com\/me\/wp-json\/wp\/v2\/media\/132452"}],"wp:attachment":[{"href":"https:\/\/www.intelligentcio.com\/me\/wp-json\/wp\/v2\/media?parent=132451"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.intelligentcio.com\/me\/wp-json\/wp\/v2\/categories?post=132451"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.intelligentcio.com\/me\/wp-json\/wp\/v2\/tags?post=132451"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}