{"id":133115,"date":"2025-10-02T15:44:11","date_gmt":"2025-10-02T14:44:11","guid":{"rendered":"https:\/\/www.intelligentcio.com\/me\/?p=133115"},"modified":"2025-10-02T15:44:13","modified_gmt":"2025-10-02T14:44:13","slug":"ooredoo-kuwait-revamps-digital-platforms-to-deliver-unified-customer-experiences","status":"publish","type":"post","link":"https:\/\/www.intelligentcio.com\/me\/2025\/10\/02\/ooredoo-kuwait-revamps-digital-platforms-to-deliver-unified-customer-experiences\/","title":{"rendered":"Ooredoo Kuwait revamps digital platforms to deliver unified customer experiences"},"content":{"rendered":"\n

Ooredoo Kuwait, a leading communications provider and part of the global Ooredoo Group, has unveiled its upgraded digital experience across web, mobile and commerce platforms.<\/p>\n\n\n\n

Powered by Liferay\u2019s open-source Digital Experience Platform (DXP), the new system enhances engagement for over three million customers and stakeholders through integrated, mobile-first digital journeys. Implementation support was provided by Digital Processing Systems (DPS).<\/p>\n\n\n\n

The transformation is part of Ooredoo\u2019s broader Customer Management Systems (CMS) modernisation programme, which aims to unify its public website, customer portal and commerce services under a single digital architecture. The platform enables integrated e-services and personalised user interactions, anchored in a mobile-first design.<\/p>\n\n\n\n

As part of the overhaul, Liferay re-engineered the architecture and infrastructure framework, enhancing content delivery, analytics, cross-browser compatibility and social media integration. The solution adopts a fully decoupled, headless CMS approach, offering flexibility in content management and faster delivery cycles. Additionally, 20 modular templates were developed to ensure consistent engagement across all customer touchpoints. The platform is hosted on a secure, cloud-based environment aligned with Ooredoo\u2019s internal cloud security protocols, ensuring scalability, control and continuity as user demand grows.<\/p>\n\n\n\n

The Digital Transformation addresses long-standing challenges, such as fragmented content management and operational bottlenecks. With dual-language capabilities in English and Arabic and advanced personalisation features, Ooredoo can now connect more effectively with its diverse local and international communities.<\/p>\n\n\n

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Nikhil Kosuri, Director of Digital at Ooredoo Kuwait, stated: \u201cThe continuous growth of our customer base highlighted the need to modernise our digital platforms to handle increasing online traffic and deliver a seamless, engaging experience. The adoption of Liferay\u2019s self-hosted platform fulfils both our business and technical requirements, while ensuring that customers enjoy an integrated and future-ready digital journey. This initiative reflects Ooredoo Kuwait\u2019s commitment to enhancing customer experiences and driving Digital Transformation in alignment with our long-term vision.\u201d<\/p>\n\n\n\n

\u201cThrough a tailored approach, we delivered digital-first solutions to address Ooredoo\u2019s customer engagement needs,\u201d said Moussalam Dalati, General Manager for MEA and France at Liferay. \u201cBy enabling more intuitive and responsive user experiences, we\u2019re supporting scalable transformation across all digital touchpoints. Our long-standing collaboration with Ooredoo across various markets enabled a more streamlined transformation process, closely aligned with both immediate business objectives and long-term digital aspirations. This project is a testament to Liferay\u2019s ongoing commitment to equipping customers with a robust digital arsenal for agile, future-ready growth.<\/p>\n\n\n\n

\u201cAs organisations across the region accelerate their transformation journeys, we remain focused on driving innovation that is not only adaptable and secure, but also deeply human-centric.\u201d<\/p>\n\n\n\n

Liferay\u2019s platform was selected to support all phases of Ooredoo\u2019s Digital Transformation \u2014 from website and portal to commerce \u2014 on a single, scalable solution. The launch marks a major milestone in Ooredoo\u2019s ongoing Digital modernisation journey.<\/p>\n","protected":false},"excerpt":{"rendered":"

Ooredoo Kuwait, a leading communications provider and part of the global Ooredoo Group, has unveiled its upgraded digital experience across web, mobile and commerce platforms. Powered by Liferay\u2019s open-source Digital Experience Platform (DXP), the new system enhances engagement for over three million customers and stakeholders through integrated, mobile-first digital journeys. Implementation support was provided by […]<\/p>\n","protected":false},"author":18,"featured_media":133116,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[331,12420,6787,106,18832,20272,13],"tags":[22,15423,2034,908,14040,752],"class_list":["post-133115","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cloud","category-customer-experience","category-digital-transformation","category-mobile","category-platforms","category-technology","category-top-stories","tag-cloud","tag-cms","tag-customer-experience","tag-digital-transformation","tag-liferay","tag-ooredoo-kuwait"],"acf":[],"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"_links":{"self":[{"href":"https:\/\/www.intelligentcio.com\/me\/wp-json\/wp\/v2\/posts\/133115","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.intelligentcio.com\/me\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.intelligentcio.com\/me\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.intelligentcio.com\/me\/wp-json\/wp\/v2\/users\/18"}],"replies":[{"embeddable":true,"href":"https:\/\/www.intelligentcio.com\/me\/wp-json\/wp\/v2\/comments?post=133115"}],"version-history":[{"count":2,"href":"https:\/\/www.intelligentcio.com\/me\/wp-json\/wp\/v2\/posts\/133115\/revisions"}],"predecessor-version":[{"id":133119,"href":"https:\/\/www.intelligentcio.com\/me\/wp-json\/wp\/v2\/posts\/133115\/revisions\/133119"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.intelligentcio.com\/me\/wp-json\/wp\/v2\/media\/133116"}],"wp:attachment":[{"href":"https:\/\/www.intelligentcio.com\/me\/wp-json\/wp\/v2\/media?parent=133115"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.intelligentcio.com\/me\/wp-json\/wp\/v2\/categories?post=133115"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.intelligentcio.com\/me\/wp-json\/wp\/v2\/tags?post=133115"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}