{"id":136912,"date":"2026-02-19T11:46:05","date_gmt":"2026-02-19T11:46:05","guid":{"rendered":"https:\/\/www.intelligentcio.com\/me\/?p=136912"},"modified":"2026-02-19T11:51:43","modified_gmt":"2026-02-19T11:51:43","slug":"e-and-aster-pharmacy-team-up-to-launch-pharmacy-in-a-box-initiative","status":"publish","type":"post","link":"https:\/\/www.intelligentcio.com\/me\/2026\/02\/19\/e-and-aster-pharmacy-team-up-to-launch-pharmacy-in-a-box-initiative\/","title":{"rendered":"e&amp; and Aster Pharmacy team up to launch \u2018Pharmacy in a Box\u2019 initiative"},"content":{"rendered":"\n<p>e&amp; UAE, flagship telecom arm of e&amp;, has announced a strategic partnership with Aster Pharmacy, one of the region\u2019s most respected pharmacy chains.<\/p>\n\n\n\n<p>This collaboration will see the rollout of the innovative \u2018Pharmacy in a Box\u2019 initiative across Aster Pharmacy\u2019s current stores as well as new outlets planned over the next five years.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignleft size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/www.intelligentcio.com\/me\/wp-content\/uploads\/sites\/12\/2026\/02\/webversion-1024x768.webp\" alt=\"\" class=\"wp-image-136913\" style=\"width:502px;height:auto\" srcset=\"https:\/\/www.intelligentcio.com\/me\/wp-content\/uploads\/sites\/12\/2026\/02\/webversion-1024x768.webp 1024w, https:\/\/www.intelligentcio.com\/me\/wp-content\/uploads\/sites\/12\/2026\/02\/webversion-300x225.webp 300w, https:\/\/www.intelligentcio.com\/me\/wp-content\/uploads\/sites\/12\/2026\/02\/webversion-768x576.webp 768w, https:\/\/www.intelligentcio.com\/me\/wp-content\/uploads\/sites\/12\/2026\/02\/webversion.webp 1270w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<p>The \u2018Pharmacy in a Box\u2019 solution will deliver a comprehensive infrastructure upgrade, equipping Aster Pharmacy with advanced technology and operational tools. This initiative is designed to streamline business operations, enhance customer experiences and support Aster Pharmacy\u2019s growth journey in the rapidly evolving healthcare retail sector.<\/p>\n\n\n\n<p>Fadi Shanaah, Senior Vice President, Enterprise Sales, e&amp; UAE, said: \u201cWe are delighted to partner with Aster Pharmacy on this transformative solution. Our objective is to ensure seamless integration of technology that boosts operational efficiency and enriches the overall experience for both patients and customers. This partnership represents a significant milestone in our ongoing commitment to support healthcare retailers with innovative, tailored solutions.\u201d<\/p>\n\n\n\n<p>N.S. Balasubramanian, Chief Executive Officer, Aster Retail GCC, added: \u201cWe are excited to begin this journey with e&amp;. The \u2018Pharmacy in a Box\u2019 initiative will help us drive operational efficiency and introduce the latest technological advancements to our pharmacies. By streamlining our operations, we can focus on delivering exceptional care and service to our customers. This collaboration positions us strongly for future growth as we expand our footprint and enhance our offerings.\u201d<\/p>\n\n\n\n<p>Kumar KV, Group Chief Information Officer, Aster DM Healthcare, said: \u201cTechnology is central to how we deliver better and more convenient pharmacy services today. \u2018Pharmacy in a Box\u2019 helps us create a scalable model that supports both operational excellence and customer satisfaction.<\/p>\n\n\n\n<p>\u201cThrough this partnership, e&amp; and Aster Pharmacy aim to set a new benchmark in the pharmacy sector by leveraging technology to enhance business outcomes and customer satisfaction.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>e&amp; UAE, flagship telecom arm of e&amp;, has announced a strategic partnership with Aster Pharmacy, one of the region\u2019s most respected pharmacy chains. This collaboration will see the rollout of the innovative \u2018Pharmacy in a Box\u2019 initiative across Aster Pharmacy\u2019s current stores as well as new outlets planned over the next five years. The \u2018Pharmacy [&hellip;]<\/p>\n","protected":false},"author":18,"featured_media":129632,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[21470,879,15994,38,4320,13,185],"tags":[21968,908,14732,7696,21970,21969],"class_list":["post-136912","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-health","category-healthcare","category-middle-east","category-networking","category-retail","category-top-stories","category-uae","tag-aster-pharmacy","tag-digital-transformation","tag-e","tag-retail-technology","tag-telecom-partnerships","tag-uae-healthcare"],"acf":[],"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"_links":{"self":[{"href":"https:\/\/www.intelligentcio.com\/me\/wp-json\/wp\/v2\/posts\/136912","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.intelligentcio.com\/me\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.intelligentcio.com\/me\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.intelligentcio.com\/me\/wp-json\/wp\/v2\/users\/18"}],"replies":[{"embeddable":true,"href":"https:\/\/www.intelligentcio.com\/me\/wp-json\/wp\/v2\/comments?post=136912"}],"version-history":[{"count":1,"href":"https:\/\/www.intelligentcio.com\/me\/wp-json\/wp\/v2\/posts\/136912\/revisions"}],"predecessor-version":[{"id":136914,"href":"https:\/\/www.intelligentcio.com\/me\/wp-json\/wp\/v2\/posts\/136912\/revisions\/136914"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.intelligentcio.com\/me\/wp-json\/wp\/v2\/media\/129632"}],"wp:attachment":[{"href":"https:\/\/www.intelligentcio.com\/me\/wp-json\/wp\/v2\/media?parent=136912"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.intelligentcio.com\/me\/wp-json\/wp\/v2\/categories?post=136912"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.intelligentcio.com\/me\/wp-json\/wp\/v2\/tags?post=136912"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}