{"id":136979,"date":"2026-02-25T10:53:49","date_gmt":"2026-02-25T10:53:49","guid":{"rendered":"https:\/\/www.intelligentcio.com\/me\/?p=136979"},"modified":"2026-02-25T10:53:49","modified_gmt":"2026-02-25T10:53:49","slug":"pure-storage-rebrands-as-everpure-and-announces-plans-to-acquire-1touch","status":"publish","type":"post","link":"https:\/\/www.intelligentcio.com\/me\/2026\/02\/25\/pure-storage-rebrands-as-everpure-and-announces-plans-to-acquire-1touch\/","title":{"rendered":"Pure Storage rebrands as Everpure and announces plans to acquire 1touch"},"content":{"rendered":"
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Pure Storange, rebranded as Everpure, has announced plans to acquire 1touch to expand its data intelligence capabilities, with Charles Giancarlo, CEO of Everpure, highlighting the move as a milestone in advancing unified data management for AI-driven enterprises.<\/em><\/p>\n\n\n\n

Pure Storage, a company revolutionising storage and data management, has announced its new name: Everpure. This change reflects the company\u2019s evolution from reshaping storage to defining the future of data management. The company also announced it has entered into a binding agreement to acquire 1touch, an innovator in data intelligence and orchestration that provides a comprehensive, unified view of an enterprise\u2019s information. With 1touch, Everpure furthers its commitment to data management innovation, making data secure, accessible, intelligent and ready to perform.<\/p>\n\n\n\n

\u201cEverpure reflects the company we have become as we help enterprises unleash the full power of their data,\u201d said Charles Giancarlo, CEO of Everpure. \u201cIt captures the power of our Enterprise Data Cloud (EDC) architecture and adaptability of Evergreen, reinforcing what has always set us apart as we redefine important markets. With 1touch, we are taking the next step in helping organisations not only gain control of their most valuable asset \u2013 data \u2013 but also understand, enhance and contextualise that data for actionable intelligence.\u201d<\/p>\n\n\n\n

Accelerating data management innovation in the AI era<\/h3>\n\n\n\n

As AI becomes central to business operations, the modern enterprise has reached an inflection point. AI has exposed the weaknesses of current infrastructure, where siloed data, manual processes and inflexible architectures cannot support the scale, speed and intelligence demands of enterprise AI.<\/p>\n\n\n\n

Data is an organisation\u2019s most valuable asset, but it is trapped by these inefficiencies. Its full value can only be derived if it is effortless to manage, continuously protected, instantly available and infused with context. Everpure is breaking these barriers with its Enterprise Data Cloud (EDC) architecture. Powered by the Everpure Platform (formerly the Pure Storage Platform), Everpure\u2019s EDC architecture transforms storage into a unified, virtualised cloud of data, governed by an intelligent control plane. It manages datasets globally through policy, eliminating the friction of manual configurations and bringing unprecedented simplicity, agility and efficiency to data management.<\/p>\n\n\n\n

Extending Everpure\u2019s data management roadmap with 1touch<\/h3>\n\n\n\n

The acquisition of 1touch will extend Everpure\u2019s data management capabilities by adding data discovery and semantic context to the Everpure Platform. By integrating storage with 1touch\u2019s ability to discover, classify, contextualise and enrich data across all datasets and any environment \u2013 from SaaS to the edge \u2013 Everpure will ensure enterprise data is inherently AI-ready at the source. This will allow organisations to transform raw data into actionable insights faster than ever.<\/p>\n\n\n\n

\u201cData is the lifeblood of the AI era, but without the proper controls and semantic context, it remains an untapped resource,\u201d said Ashish Gupta, CEO and President, 1touch. \u201cBy joining forces with Everpure, we can eliminate the barriers that have kept enterprises from realising the true ROI of their data. Together, we will further expand the Everpure platform to provide a level of contextual intelligence that is unmatched in the industry \u2013 giving customers the foundation they need to move AI projects from pilot to production at record speed and trust.\u201d<\/p>\n\n\n\n

Pure Storage will begin trading as Everpure on the New York Stock Exchange from 5 March 2026.<\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Pure Storange, rebranded as Everpure, has announced plans to acquire 1touch to expand its data intelligence capabilities, with Charles Giancarlo, CEO of Everpure, highlighting the move as a milestone in advancing unified data management for AI-driven enterprises. Pure Storage, a company revolutionising storage and data management, has announced its new name: Everpure. This change reflects […]<\/p>\n","protected":false},"author":4189,"featured_media":136994,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[331,19440,13],"tags":[22009,22011,7508,1146,20691,198,22008,841,22010],"class_list":["post-136979","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cloud","category-feature","category-top-stories","tag-1touch-acquisition","tag-ai-ready-data-2","tag-data-intelligence","tag-data-management","tag-enterprise-data-cloud","tag-enterprise-storage","tag-everpure","tag-pure-storage","tag-storage-rebrand"],"acf":[],"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"_links":{"self":[{"href":"https:\/\/www.intelligentcio.com\/me\/wp-json\/wp\/v2\/posts\/136979","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.intelligentcio.com\/me\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.intelligentcio.com\/me\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.intelligentcio.com\/me\/wp-json\/wp\/v2\/users\/4189"}],"replies":[{"embeddable":true,"href":"https:\/\/www.intelligentcio.com\/me\/wp-json\/wp\/v2\/comments?post=136979"}],"version-history":[{"count":1,"href":"https:\/\/www.intelligentcio.com\/me\/wp-json\/wp\/v2\/posts\/136979\/revisions"}],"predecessor-version":[{"id":136995,"href":"https:\/\/www.intelligentcio.com\/me\/wp-json\/wp\/v2\/posts\/136979\/revisions\/136995"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.intelligentcio.com\/me\/wp-json\/wp\/v2\/media\/136994"}],"wp:attachment":[{"href":"https:\/\/www.intelligentcio.com\/me\/wp-json\/wp\/v2\/media?parent=136979"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.intelligentcio.com\/me\/wp-json\/wp\/v2\/categories?post=136979"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.intelligentcio.com\/me\/wp-json\/wp\/v2\/tags?post=136979"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}