ABC is the most prominent mall and department store in Lebanon that offers a unique shopping, dining, leisure and entertainment experience.<\/p>\n
With more than a 75-year heritage built on the tradition of innovation, ABC was keen to ensure the best shopping experience for customers at its newest mall in Lebanon, ABC Verdun.<\/p>\n
For this reason, ABC Verdun has invested in a state-of-the-art cabling infrastructure from R&M. This network serves as the platform on which critical mall services including Internet, point-of-sales systems, CCTV, digital signage and the building management system (BMS) now run.<\/p>\n
ABC was the first retailer to introduce the mall concept to the Lebanese market, and has become the country\u2019s favourite brand and preferred lifestyle and shopping destination.<\/p>\n
Located in the heart of Beirut, ABC Verdun is a prime urban retail and entertainment destination. The mall is spread across around 1.5 million square feet – with more than 140,000 square feet of gross leasable area (GLA) across six levels.<\/p>\n
The project hosts over 200 stores including a wide selection of international must-have brands, as well as movie theatres, around 30 restaurants and coffee shops and several new concept stores.<\/p>\n
This prioritisation of convenience for its customers prompted the IT team to shortlist R&M as the cabling vendor because of its reputation for quality and service.<\/p>\n
Moreover, R&M offered an unmatched 25-year system warranty on the cabling infrastructure- thereby ensuring it will be reliable and future-proofed. As a result, key systems now efficiently run on the high-speed cable network enabling everything from in-store payments to mall security and even systems that optimise its 1,700 car parking spaces.<\/p>\n
R&M\u2019s long-standing presence in the Middle East proved an added benefit to ABC Verdun. The installation time was greatly reduced by use of the high-performance field-installable connector which made it possible to connect the FO field connectors to fibre cables at the site itself in under a minute. This innovation allowed the costly and time-consuming step of fusion splicing to be skipped, as pigtails, patch cables and installation cables were directly connected.<\/p>\n
For the connectivity of its retail stores, the mall has utilised the very latest Cat. 7 S\/FTP cables with Cat. 6A outlets, while the CCTV connectivity is built on high-grade Cat. 6 cabling. This copper cabling network connects to a high-speed FO backbone that utilises OM3 fibre cabling.<\/p>\n
\u201cR&M\u2019s strengths in copper and fibre presented ABC Verdun with the opportunity to fulfil all its cabling requirements – thus simplifying the implementation. Part of the network is built on R&M\u2019s cabling systems, providing a 25-year system warranty which safeguards the group\u2019s investment and ensures its successful operation for years to come,\u201d said Mohammad Sweidan, Regional sales director, Levant, Kuwait and North Africa at R&M.<\/p>\n
Antoine Abi Nassif, General Manager of Qbrands, R&M\u2019s implementation partner in Lebanon, said: \u201cAfter several years of hard work, we have achieved great success with R&M in Lebanon. It was crucial for us to win this project as ABC Verdun is one of the most important projects executed in Lebanon in recent years. R&M has provided us with its full support in order to fulfil the requirements of the client and the consultant, Khatib & Alami. R&M\u2019s products definitely meet the expectations of our client and live up to the well-known Swiss quality.\u201d<\/p>\n
<\/p>\n","protected":false},"excerpt":{"rendered":"
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