Aruba\u2019s mobile engagement platform is presenting a challenge for the company\u2019s Channel, as resellers work out how best to present the solution to regional customers, according to Bart Hulst, Senior Manager for EMEA Channel Marketing at Aruba, now part of HP.<\/p>\n
He said there has been a lot of interest in the platform, but there is a longer process to translate this into sales: \u201cMobile engagement is a solution we\u2019re showcasing at GITEX, and that has a lot of traction with a lot of partners. There\u2019s a lot of partners that like the solution, that understand the benefits to customers could be \u2013 but there\u2019s a few that could probably be able to succeed.<\/p>\n
\u201cIt\u2019s such a broad solution, it can be challenging for resellers to find the right market \u2013 and that\u2019s what we\u2019re trying to help them to do as best we can. There are so many different options, and that\u2019s why it\u2019s hard to find the right channel partners that are focusing on the right type of customers, and position the benefits to them,\u201d he added, saying one challenge was the very different requirements across different verticals such as retail, hospitality or public venues.<\/p>\n
Hulst also said Aruba was making a greater effort to localise its marketing and sales material for the Middle East: \u201cThe different languages and cultures in the region is something we haven\u2019t always treated with the level of respect we should from a Western European perspective. But we\u2019re making progress in that area, to come out with more localised information, localised assets in our marketing materials which are more customised to the Middle East.\u201d<\/p>\n
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Aruba\u2019s mobile engagement platform is presenting a challenge for the company\u2019s Channel, as resellers work out how best to present the solution to regional customers, according to Bart Hulst, Senior Manager for EMEA Channel Marketing at Aruba, now part of HP. He said there has been a lot of interest in the platform, but there […]<\/p>\n","protected":false},"author":20,"featured_media":3718,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[106,809,185],"tags":[114,414,20,258,76,184],"class_list":["post-3717","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mobile","category-more-news","category-uae","tag-aruba","tag-channel","tag-gitex","tag-hp","tag-mobility","tag-uae"],"acf":[],"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"_links":{"self":[{"href":"https:\/\/www.intelligentcio.com\/me\/wp-json\/wp\/v2\/posts\/3717","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.intelligentcio.com\/me\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.intelligentcio.com\/me\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.intelligentcio.com\/me\/wp-json\/wp\/v2\/users\/20"}],"replies":[{"embeddable":true,"href":"https:\/\/www.intelligentcio.com\/me\/wp-json\/wp\/v2\/comments?post=3717"}],"version-history":[{"count":0,"href":"https:\/\/www.intelligentcio.com\/me\/wp-json\/wp\/v2\/posts\/3717\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.intelligentcio.com\/me\/wp-json\/wp\/v2\/media\/3718"}],"wp:attachment":[{"href":"https:\/\/www.intelligentcio.com\/me\/wp-json\/wp\/v2\/media?parent=3717"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.intelligentcio.com\/me\/wp-json\/wp\/v2\/categories?post=3717"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.intelligentcio.com\/me\/wp-json\/wp\/v2\/tags?post=3717"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}