{"id":3835,"date":"2015-11-03T11:22:44","date_gmt":"2015-11-03T11:22:44","guid":{"rendered":"http:\/\/www.intelligentcio.com\/me\/?p=3835"},"modified":"2015-11-03T11:22:44","modified_gmt":"2015-11-03T11:22:44","slug":"a10-networks-unveils-its-affinity-partner-programme","status":"publish","type":"post","link":"https:\/\/www.intelligentcio.com\/me\/2015\/11\/03\/a10-networks-unveils-its-affinity-partner-programme\/","title":{"rendered":"A10 Networks unveils its Affinity Partner Programme"},"content":{"rendered":"<p><a href=\"http:\/\/media.ne.cision.com\/l\/jluqewnq\/www.a10networks.com\/\" target=\"_blank\">A10 Networks<\/a>\u00a0has launched the new <a href=\"http:\/\/media.ne.cision.com\/l\/jluqewnq\/www.a10networks.com\/partners.php\" target=\"_blank\">A10 Affinity Partner Program<\/a>me in Europe, Middle East and Africa, a programme designed to motivate and reward A10\u2019s channel partners who sell the company\u2019s application service gateway and security products.<\/p>\n<p>Through this programme, A10 channel partners will have what they need to participate in the multi-billion pound high-growth application networking and security market.<\/p>\n<p>Affinity partners will gain access to a host of resources and enablement programs that will help them lead with A10 solutions and grow their business. Core benefits of the programme include expanded programme offerings, increased partner profitability, and new training\/tools.<\/p>\n<p><strong>Highlights<\/strong><\/p>\n<ul>\n<li>The new A10 Affinity Partner Programme offers three tiers: Platinum, Gold, and Bronze that specify investments, discounts, and enablement levels.<\/li>\n<li>With the Affinity Enablement Programme, A10 is making a significant investment in role-based training for partner sales and systems engineers (SEs). Through this learning programme, A10 partners will gain the skills needed to engage customers in the discovery sales process\u2014helping them to land new clients, position and demonstrate A10 products, and grow their business.<\/li>\n<li>Deal registration rewards partners who make investments in customer development. It now provides an additional incentive aggregated with base discount upon approved registrations.<\/li>\n<li>New and enhanced online tools, including a redesigned partner portal, make it easy to do business with A10.<\/li>\n<li>All three <a href=\"http:\/\/media.ne.cision.com\/l\/jluqewnq\/www.a10networks.com\/products\/thunder-series.php\" target=\"_blank\">A10 Thunder Series<\/a> product lines are covered in the new program: Application Delivery Controller (ADC), Threat Protection System (TPS), and Carrier Grade Networking (CGN).<\/li>\n<\/ul>\n<p>Partner, Scott Dobson, Managing Director, Cloud Distribution comments on the Affinity programme \u201cCloud Distribution started working with A10 Networks in 2013 and we enjoyed a successful year in 2014, on the back of A10\u2019s feature rich and mature ADC offering. Year to date in 2015, we are already witnessing 350+% growth thanks to A10 Networks rapid move into the security market.<\/p>\n<p>A10 Networks has launched the perfect solutions for today\u2019s security needs with its offerings around DDoS and SSL inspection of encrypted traffic threats.\u00a0 This demonstrates that it is a nimble and agile vendor, able to move quickly and anticipate market needs.\u00a0 In fact both channels and partners have quickly seen the value of promoting A10 to add incremental value to their customers\u2019 existing security deployments, especially around sandboxing and firewall technologies.\u201d<\/p>\n<p>\u201cCloud believes that the launch of the Affinity Partner Programme couldn\u2019t have been better timed to ensure that the proactive channels get margin protection, as well as market and lead generation support, to enable them to continue with the success we\u2019ve witnessed to date, as well as ensuring that the channel remains controlled and exclusive to the correct type of partner.\u201d<\/p>\n<p>Additionally technology partner, Gary Barter, Head of Product Management, C4L comments: &#8220;C4L has a long standing relationship with A10 Networks. We have architected our Cloud based Distributed Denial of Service offering incorporating its technology. This service was launched earlier in the year.\u201d<\/p>\n<p>\u201cWe are delighted to see the launch of A10\u2019s Affinity Partner Programme with its disciplined and structured approach to supporting partners.\u00a0It has become clear that end customers want flexibility in deployed architectures to meet their specific business needs. \u00a0Affinity Partners will now be able to deploy both C4L cloud services and on customer premise A10 equipment helping end customers solve increasingly complex networking and security challenges.\u201d<\/p>\n<p>\u201cPartners are critical to A10\u2019s growth strategy and success in EMEA,\u201d said Henk Jan Spanjaard, A10 Networks vice president of EMEA. \u201cBy launching this exciting new channel programme now, we are helping our partners to increase their A10 business and reap the rewards of mutual growth. A10 has the breadth and depth in our portfolio to really help our partners succeed.\u201d<\/p>\n<p>\u201cThe new A10 Affinity Partner Programme empowers our partners to drive customer engagement and fuel growth,\u201d said Kirsten Lee, A10 Networks vice president of worldwide channels. \u201cOur data shows that a significant part of our customer base will buy in excess of eight times their initial purchase; that says a lot about the value we give partners. \u2018Affinity\u2019 implies linkage and that is exactly how we plan to go to market together\u2014delivering a first-class experience to our mutual prospects and customers.\u201d<\/p>\n<p>&nbsp;    \t<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A10 Networks\u00a0has launched the new A10 Affinity Partner Programme in Europe, Middle East and Africa, a programme designed to motivate and reward A10\u2019s channel partners who sell the company\u2019s application service gateway and security products. Through this programme, A10 channel partners will have what they need to participate in the multi-billion pound high-growth application networking [&hellip;]<\/p>\n","protected":false},"author":20,"featured_media":3836,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[829,809,38],"tags":[247,988,414,113],"class_list":["post-3835","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-editors-choice","category-more-news","category-networking","tag-a10-networks","tag-affinity-partner-programme","tag-channel","tag-networking-2"],"acf":[],"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"_links":{"self":[{"href":"https:\/\/www.intelligentcio.com\/me\/wp-json\/wp\/v2\/posts\/3835","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.intelligentcio.com\/me\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.intelligentcio.com\/me\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.intelligentcio.com\/me\/wp-json\/wp\/v2\/users\/20"}],"replies":[{"embeddable":true,"href":"https:\/\/www.intelligentcio.com\/me\/wp-json\/wp\/v2\/comments?post=3835"}],"version-history":[{"count":0,"href":"https:\/\/www.intelligentcio.com\/me\/wp-json\/wp\/v2\/posts\/3835\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.intelligentcio.com\/me\/wp-json\/wp\/v2\/media\/3836"}],"wp:attachment":[{"href":"https:\/\/www.intelligentcio.com\/me\/wp-json\/wp\/v2\/media?parent=3835"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.intelligentcio.com\/me\/wp-json\/wp\/v2\/categories?post=3835"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.intelligentcio.com\/me\/wp-json\/wp\/v2\/tags?post=3835"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}