The UAE\u2019s transport and logistics and retail sectors\nare driving the Middle East and Africa\u2019s customer experience solutions market\nto reach a record high of US$800 million, industry experts have announced ahead\nof GITEX Technology Week.<\/p>\n\n\n\n
Across the UAE, GCC and the wider region, organisations\nof all sizes and industry verticals are ramping up their Digital Transformation\nwith a focus on leveraging technology to enhance employee, citizen and customer\nexperiences. As a result, the Middle East and North Africa\u2019s digital customer\nexperience market is set to reach a record high of US$800 million, according to\na recent report by Micro Market Monitor.<\/p>\n\n\n\n
During GITEX, the largest technology event in the\nMiddle East, Africa and South Asia, customer experience will be a major theme.\nIn line with the GITEX theme of \u2018Synergizing the Mind and Technology Economy\u2019, SAP will exhibit under the\nfuture of digital employee and customer experiences, with the theme of \u2018The\nFuture of Business Has Feelings \u2013 Change a Feeling, Change a Business\u2019.<\/p>\n\n\n\n
As the Middle East embraces\nthe Experience Economy, organisations can no longer deliver only products and\nsolutions \u2013 they also need to deliver enhanced experiences. By combining the\ncustomer \u2018x-data\u2019 with operational \u2018o-data\u2019, organisations can better\nunderstand customer beliefs, emotions and intentions. As a result, organisations\ncan become Intelligent Enterprises with greater business visibility, focus and\nagility.<\/p>\n\n\n\n
\u201cThe Middle East and North\nAfrica\u2019s record-high customer experience market underlines how the region\u2019s\nindustry verticals are leveraging Digital Transformation to make their\ncustomers happy,\u201d said\nGergi Abboud, Senior Vice President and General\nManager, SAP Middle East South. \u201cAs UAE Vision 2021 drives\ninvestment in ports and malls, GITEX is an ideal platform for SAP to showcase\nhow combining customer data with operational data can optimise costs, employee\nand customer experiences, and scale up.\u201d<\/p>\n\n\n\n
At GITEX, SAP customer\nexperience demos will include enhanced customer experiences across the digital\nsupply chain, the intelligent coffee experience and other immersive\ninnovations.<\/p>\n\n\n\n
With the SAP C\/4HANA customer experience suite, boosted by\nQualtrics CustomerXM, organisations can listen, gain\nactionable insights and evaluate corporate impact to deliver unparalleled\nexperiences.<\/p>\n\n\n\n
Supporting elevated customer experiences in the Middle\nEast and North Africa, SAP will showcase the latest innovations from solutions\nthat embrace AI and Machine Learning, Blockchain,\ncloud and the Internet of Things (IoT). Middle East and North Africa organisations can also\nleverage the SAP solutions running on its UAE data centre to run in real time\nand ultimately, optimise customer experiences.<\/p>\n\n\n\n