{"id":40920,"date":"2019-09-02T12:19:26","date_gmt":"2019-09-02T11:19:26","guid":{"rendered":"https:\/\/www.intelligentcio.com\/me\/?p=40920"},"modified":"2019-09-05T08:35:02","modified_gmt":"2019-09-05T07:35:02","slug":"seera-group-optimises-travel-bookings-with-salesforces-crm-platform","status":"publish","type":"post","link":"https:\/\/www.intelligentcio.com\/me\/2019\/09\/02\/seera-group-optimises-travel-bookings-with-salesforces-crm-platform\/","title":{"rendered":"Seera Group optimises travel bookings with Salesforce\u2019s CRM Platform"},"content":{"rendered":"\n

Salesforce Service Cloud provides unified and personalised customer experience across phone, email, mobile, social media and in-store interactions.<\/em><\/strong><\/p>\n\n\n\n

Riyadh-based Seera Group (formerly Al\nTayyar Travel Group), a leading travel group in the Middle East, has announced\nit has selected Salesforce, a global leader in CRM, to digitally transform and\nenhance travel booking experiences for millions of travellers.<\/p>\n\n\n\n

As the Middle\nEast\u2019s travel market increases \u2013 research firm Phocuswright predicts that\nMiddle East online travel bookings will <\/a>grow\nby double digits annually<\/a> to US$ 45 billion by 2021 – Seera Group\u2019s\nbusiness-to-consumer,\nbusiness-to-business and business-to-government brands faced a significant increase\nin customer booking volumes.<\/p>\n\n\n\n

Seera\nGroup chose the Salesforce\nService Cloud<\/a> to streamline all of their customers\u2019 interactions\nacross touch-points and channels: phone, email, mobile, social or in-store. <\/p>\n\n\n\n

Salesforce\nis empowering Seera Group\u2019s more than 1,000 customer service agents to provide\na consistent customer experience and personalised service. With the easy-to-use\ntool, agents have a unified view of every customer interaction to ensure the\nbest customer experience every time a customer reaches out.<\/p>\n\n\n\n

For\nexample, agents have access to all previous trips booked with Seera Group,\ncustomer travel preferences and any open claims. Service Cloud can also\nintegrate with additional business platforms and systems, holding key customer\nrecords, for a 360-degree customer view.<\/p>\n\n\n\n

Showing the strong business results, Seera Group, since going live on Salesforce in October 2018, has conducted over 2 million business and 4 million customer transactions. Seera Group has also improved customer satisfaction ratings by 10%, with the help of Salesforce and the more consistent customer service operation the platform supports.<\/p>\n\n\n\n

\"\"
Abdulrahman Mutrib, Chief Technology Officer, Seera <\/em><\/strong><\/figcaption><\/figure>\n\n\n\n

Abdulrahman Mutrib, Chief Technology Officer, Seera, <\/strong>said: \u201cAs a group, we have successfully\ngrown our customer base significantly across B2B, B2C, and B2G brands, and in\norder to optimise the customer experience, we needed to streamline our customer\nrelationship processes and touchpoints. <\/p>\n\n\n\n

\u201cWe\nare a tech-driven company and continuously leverage advanced digital solutions\nin line with one of our core principles of transforming into a fully-fledged\ncustomer-centric organisation. Adopting the leading CRM solution in the market\nwas therefore a logical step for Seera Group.<\/p>\n\n\n\n

\u201cSalesforce as an integrated platform offers us real-time\ninsights on customer trends and converts them into genuine brand\nexperiences that build loyalty. The informed insights we gain through\nSalesforce will be part of our competitive strength that will enable us to win\nmore customers.\u201d<\/p>\n\n\n\n

One of Seera Group\u2019s most prominent brands, Almosafer<\/a>, which specialises in the consumer travel business, has seen strong success using Salesforce. Almosafer, which provides hotel booking options for more than 1.5 million properties worldwide, holiday packages, and flight booking across more than 450 airlines, has seen more than 40 million searches by online and mobile app channels since January 2019.<\/p>\n\n\n\n

\"\"
Thierry Nicault, Regional Vice-President Enterprise Business Unit (EBU) for Middle East, Africa and Central Europe, Salesforce <\/em><\/strong><\/figcaption><\/figure>\n\n\n\n

Thierry\nNicault, Regional Vice-President Enterprise Business Unit (EBU) for Middle\nEast, Africa and Central Europe, Salesforce, said:\u201cSeera shows how the\nKingdom\u2019s home-grown organisations are driving Digital Transformation and\ninnovation in the cloud, especially in the high-growth tourism sector.\nReal-time insights allow Seera to save time, boost customer joy, and enhance\ncustomers\u2019 end-to-end relationships across the travel journey and connect with\nthird parties to optimise experiences.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

Salesforce Service Cloud provides unified and personalised customer experience across phone, email, mobile, social media and in-store interactions. Riyadh-based Seera Group (formerly Al Tayyar Travel Group), a leading travel group in the Middle East, has announced it has selected Salesforce, a global leader in CRM, to digitally transform and enhance travel booking experiences for millions […]<\/p>\n","protected":false},"author":18,"featured_media":40923,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[331,4576,3629,78,791,13,79],"tags":[9700,22,494,790,562,285,10082,811,2068,277,9697,10083],"class_list":["post-40920","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cloud","category-hospitality","category-newsletter","category-regional-news-newsletter","category-ksa","category-top-stories","category-used","tag-abdulrahman-mutrib","tag-cloud","tag-crm","tag-ksa","tag-middle-east","tag-mobile","tag-phocuswright","tag-riyadh","tag-salesforce","tag-saudi-arabia","tag-seera-group","tag-thierry-nicault"],"acf":[],"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"_links":{"self":[{"href":"https:\/\/www.intelligentcio.com\/me\/wp-json\/wp\/v2\/posts\/40920","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.intelligentcio.com\/me\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.intelligentcio.com\/me\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.intelligentcio.com\/me\/wp-json\/wp\/v2\/users\/18"}],"replies":[{"embeddable":true,"href":"https:\/\/www.intelligentcio.com\/me\/wp-json\/wp\/v2\/comments?post=40920"}],"version-history":[{"count":7,"href":"https:\/\/www.intelligentcio.com\/me\/wp-json\/wp\/v2\/posts\/40920\/revisions"}],"predecessor-version":[{"id":41032,"href":"https:\/\/www.intelligentcio.com\/me\/wp-json\/wp\/v2\/posts\/40920\/revisions\/41032"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.intelligentcio.com\/me\/wp-json\/wp\/v2\/media\/40923"}],"wp:attachment":[{"href":"https:\/\/www.intelligentcio.com\/me\/wp-json\/wp\/v2\/media?parent=40920"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.intelligentcio.com\/me\/wp-json\/wp\/v2\/categories?post=40920"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.intelligentcio.com\/me\/wp-json\/wp\/v2\/tags?post=40920"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}